Planning Your Pay Per Click Marketing Campaign

As with any other online marketing technique, you need to set goals and objectives for your pay per click (PPC) campaigns. Here are some questions to consider:



  • Are you interested in introducing your site (branding it)?



  • Are you competing for sales on specific goods?



  • Are you trying to capture the interest of prospects researching major purchases so that they visit your store? Or are you selling retail online?



  • How does PPC fit into your overall marketing plan, including offline activities?




If you’re an e-tailer (a business selling retail goods online), coordinate your PPC program with merchandising activities continuously to promote your specials, seasonal offers, clearance sales, and new products.


For most businesses, a PPC program is a matter of trial and error. Produce and test multiple iterations of your ads until you find the combination of ad content and search terms that produces the best results. Consequently, a PPC campaign also requires a time commitment to set up and monitor, especially in its early stages — or if it becomes large and complex. Do you have the time?


If you have a limited budget, pause your campaign occasionally and narrow your geographic reach, rather than run it evenly over time and place. In most cases, you gain better visibility and more click-throughs from qualified prospects if you spend more money over a shorter period than if you spend a little bit of money all the time.


Use your PPC budget only when it will do you the most good, such as when



  • You first launch your site for greater visibility and branding.



  • You're waiting to get out of the Google sandbox, for link campaigns to kick in, or for search engines to spider new pages.



  • You add important new products, services, content, or features to your site.



  • You can’t reach first-page traction in natural search results for a particular keyword.



  • You’re trying to reach prospects in a targeted geographical area.



  • You can identify the demographics of the audience you’re trying to reach.



  • Your target audience is online during certain hours. (Consult your traffic statistics.)



  • Seasonal campaigns are tied to holiday giving (especially in December, February, and May) or to key points in your own annual sales cycle.













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Source:http://www.dummies.com/how-to/content/planning-your-pay-per-click-marketing-campaign.html

What to Expect from Total Knee Replacement Surgery

Your knee pain has gotten so bad that it’s keeping you from doing many of the things you enjoy. You can’t kneel to work in your flower beds or stoop to play catch with your grandkids. And forget walking the back nine of your favorite golf course, you can barely make it through the front nine. Arthritis medication isn’t doing the trick anymore and your doctor is recommending total knee replacement.


Undergoing surgery is a scary prospect for most of us. Fortunately, knee replacement surgery is a fairly common procedure with a record of good results. Nearly half-a-million people undergo knee replacement each year and 95 percent of those people experience a big reduction in pain and a big increase in mobility.


Damaged cartilage and bone are replaced by metal and plastic


Your knee replacement will be performed by an orthopaedic surgeon, a doctor who specializes in treating bone and muscle problems. While your doctor will give you specific surgery-prep instructions, count on not being able to eat anything after midnight on the day of the procedure. You probably won’t have to arrive at the hospital until the day of your operation, but you’ll have to stay there for several days of recuperation afterwards.


When you arrive in the operating room, you’ll either be put to sleep using general anesthesia or you’ll be kept awake but given spinal or epidural anesthesia that will numb your legs. Your surgical team will decide which type of anesthesia would be best for you.


Your surgeon will tell you the amount of time he’ll need and the specific steps he’ll take to replace your knee. Generally, total knee replacement takes about two hours. During this time, your surgeon will bend the affected knee in the air and make an eight- to ten-inch incision.


Then he’ll move your knee cap out of the way and take out the cartilage and bone that comprise your old knee. He’ll attach the new knee to your thigh bone (femur) and shin bone (tibia) and also to your knee cap (patella) using bone cement. Then he’ll turn and bend your knee to make sure the prosthesis fits and functions properly.


When your surgery is over, you’ll be taken to recovery where you’ll be monitored for a couple hours until you’re fully awake.


While artificial knee designs and materials can vary, most consist of three parts: a femoral portion made of a strong metal, a plastic patellar piece, and a tibial component, which is often plastic and metal.


Careful, consistent movement is key to knee replacement recovery


Although you’ll be spending several days in the hospital so you can be watched for any signs of infection, blood clots, or nerve damage, you won’t be wiling away the hours lying still in bed. As a matter of fact, you’ll probably be instructed to begin moving your foot and ankle right after surgery to prevent swelling and blood clots.


Because blood clots are the most common complication of knee replacement, your doctor may also require you to wear a compression boot, take blood thinners, and elevate your leg.


The day after your surgery, you’ll start walking with the aid of a walker or crutches. Your doctor may also have you use a continuous passive motion machine, a device that will slowly bend your knee while you’re in bed.


Within a day or two, a physical therapist will show how to perform exercises specifically designed to regain your leg strength and knee mobility. You’ll need to perform these exercises several times a day for many weeks.


Knee replacement isn’t minor surgery, so expect to experience pain and discomfort during your recuperation. While your doctor will give you medication to ease your discomfort, be sure and tell him if the amount of pain you’re experiencing isn’t manageable for you.


Life with your new knee


Be patient with yourself and your new knee. During your first few weeks home after surgery, you’ll need to focus on following your doctor’s exercise and incision-care regimen so you regain knee strength and mobility and protect yourself from infection. By doing so, you should be able to resume most normal daily activities, such as running errands, driving, and doing minor household chores within six weeks.


Once you’re fully recovered, you’ll be able to climb stairs, play golf, swim, and ride a bike. What you won’t be able to do is jog or run, participate in a step aerobics class, or play basketball or any other sport that requires you to jump up and down. Hiking, skiing, tennis, and lots of heavy lifting are also not recommended, so be sure and ask your doctor if you’re not sure about a specific activity.


Remember, your artificial knee can break. However, if you steer clear of high-impact activities, protect yourself from falls, and guard against infection, your knee replacement could last 10 to 15 years.


Infection can occur in your knee years after you’ve had surgery. Be sure to call your doctor if you notice sudden swelling, pain, and redness in your knee. Also, don’t forget to tell your dentist about your knee replacement. If you need dental surgery, you’ll have to take antibiotics before the procedure.











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Source:http://www.dummies.com/how-to/content/what-to-expect-from-total-knee-replacement-surgery.html

How to Teach Your Goats to Behave

Caring for your goats is a lot easier if your goats have some basic training and are used to being handled. Nothing is worse than having to chase down and capture a sick goat or having to drag and lift it into a vehicle for a vet visit.


Using collars


Collars are a useful tool for handling goats. They’re necessary for showing a goat or getting it from one place to another, like in and out of a vehicle for transport. A collar is essential for restraining a goat when grooming, unless you have a milk stand.


If you have only a few goats, you can buy collars at the local pet supply store. If you have a larger herd, remember that pet or goat supply catalogs may offer discounts for bulk orders.


As you get more comfortable with your goats, consider using a regular dog collar when you need to control a goat and letting it go collarless the rest of the time. Goats that wear collars all the time are at risk of choking if the collar gets hooked on something.


Regular handling


Goats need regular handling or they can get wild. A wild goat will run from you and struggle to get away. This kind of behavior presents a problem when you need to groom it or do routine maintenance and care. A goat that is handled regularly is more likely to come when called.


Here are some important things to remember when you start handling a goat:



  • Goats duck their heads to get away, so keep the goat’s head up with one hand under the chin and one on the top of the neck or by holding the collar up. Be careful not to choke your goat with the collar.



  • To catch a fleeing goat, grab the back leg. Catching a goat by a front leg may break the leg.



  • Avoid chasing a goat. Try luring him with food instead.



  • To handle a horned goat, firmly grasp the base of the horns to lead her.



  • If you expect a veterinarian visit, catch the goat in advance. Restrain the goat in a pen or by tying her to a fence.



  • Use treats to lure a goat that is resistant to handling. Peanuts, carrots, or apple chunks are good choices.




Teaching basic manners


Goats need basic manners so they don’t hurt you or someone else, especially if they have horns. For mannerly goats, follow these tips and share them with any visitors to your goat herd:



  • Never push on a goat’s head. Pushing simulates butting and teaches the goat that butting humans is all right.



  • Never let a goat kid jump on you or anyone else.



  • Don’t let a goat stand with its front legs on you.



  • Lead-train your goat for basic handling.



  • Don’t let children chase your goats.




Do not let children ride the goats. In addition to making them more fearful, being ridden can break their backs.




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Source:http://www.dummies.com/how-to/content/how-to-teach-your-goats-to-behave.html

Make Connections through In-Person and Online Networking

Most jobs, no matter whether you’re a senior executive or an entry-level worker, are a direct result of networking. Only about 3.5 percent of job postings ever make it to job boards. So guess how most hiring happens? So if you want to have a successful career, you need to have a strong network.


But what exactly is networking? Networking consists of building your list of contacts, or essentially knowing a lot of people who you can easily call and invite to coffee or have a phone conversation with. Your network is people you know who know you and are willing to refer you to others.


Traditional networking is when you go to an event and meet new people. Ideally, you want those initial meetings to grow into professional relationships where ideas and contacts are exchanged.


In the last several years, networking has taken an online dimension with the advent of social media. Social media has transformed an anonymous Internet into a social and deeply personal experience. Now more than ever, great networking can occur through meeting people online.


When used correctly, online networking can be every bit as powerful and effective to augment your in-person efforts.


Online networking has several powerful benefits, such as the following:



  • You don’t have to pay to get to the networking event.



  • You can discover info about people before reaching out to them, thanks to their online profiles.



  • You can connect with people much faster online than in person.



  • You can have discussions with more people in a shorter amount of time online than you can at an in-person networking event.




You can’t rely on online networking alone. If you use only online networking, your relationships may end up being quite shallow indeed. Meeting people in person is the best way to build relationships. Even if you’re meeting new professional contacts online, find ways to meet them in person or at least talk to them on the phone.


Although online networking is a great tool for growing your connections, it isn’t a substitute for the real thing.


An easy way to turn a traditional, in-person networking event into an online networking opportunity is to send a note to your new contacts within the body of a LinkedIn invitation after you get home from the event. In essence, you’re combining a “nice to meet you” with a “let’s connect on LinkedIn” message.


Most people who are active LinkedIn users accept invitations to connect, especially if they’ve already met you in person. As your new contacts make changes or updates to their profiles, your online connection allows you to engage with them outside of last week’s networking event.




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Source:http://www.dummies.com/how-to/content/make-connections-through-inperson-and-online-netwo.html

Craft Location-based Offers that Motivate Customers

Before you can craft an offer to make available through a location-based service (LBS), define the target market. Are you targeting your typical customer? Or trying to cultivate a new market? Once you have defined the target, you can craft an offer based on what you know about the targeted consumer. Ask these questions to begin to craft the offer.



  • Is your audience motivated by competitive offers?



  • Can you entice customers by making them feel like they get a special deal when they check in?



  • Will customers check in to your location and play a game to win a small, tangible reward, such as a free cup of coffee?



  • Can you get customers interested in a badge on your company’s Facebook Wall?




It may take some trial and error to come up with the optimized offer.


You can take a few different approaches, including the following, to determine what offers might be viable to test with your target consumers:



  • Find out what your competitors are doing.


    You can look at companies that are similar to yours and see what offers they’ve tried that have resonated. Look on the venue page of the service itself or do a search on Twitter.



  • Re-examine your successes.


    Consider what campaigns and/or offers have worked for you in other channels in the past.



  • Ask your customers.


    While this may seem a little straightforward, sometimes asking can be the best way to get to the heart of the matter. If you have a Facebook page or Twitter account, float the idea by some of your customers and see how they respond.


    If you don’t have a Twitter or Facebook account, consider setting up both as they help you in both your location-based and overall social media efforts in tracking and responding to customers on those networks.


    Include links to both your Facebook and Twitter accounts on your venue page (if your LBS permits) so that customers can easily navigate to them.




Because many customers cross-post their check-ins from location-based services to other social networks like Twitter and Facebook, you might consider responding to them on that other network versus just within the LBS. This lets other customers know that you are paying attention and allows people that aren’t using location-based services to see that you’re running an LBS campaign.











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Source:http://www.dummies.com/how-to/content/craft-locationbased-offers-that-motivate-customers.html

Decoding Mobile Jargon for Your Web Marketing Campaign

Sometimes, it’s difficult to distinguish one category of handheld mobile device from another. The lines blur as manufacturers compete by adding capabilities. For web marketing purposes the devices can be categorized this way:



  • PDA: The handheld PDA helps people organize their lives by using various software tools, such as calendars. Originally used for exchanging e-mail and browsing the web, newer versions add phone capabilities. Although this older, network-independent device may be on its way out, it still has millions of users.



  • Standard cellphone: Sometimes known as a feature phone, it uses a telephone-style keypad and a small display screen for voice calls and text messaging and for shooting and sending photos and videos. Some newer models include e-mail, instant messaging, GPS, and limited web searching.



  • Smartphone: The iPhone (from Apple) and Droid (from Google and many other manufacturers), for example, combine web browsing and PDA functions with feature phone capabilities and larger screens.


    The use of the keyboard and touch interface makes it almost an extension of a desktop computer; a smartphone can be used to create documents and spreadsheets and connect with social networking sites. The iPhone incorporates the music capabilities of the iPod as well. Smartphones are gobbling market share from feature phones and PDAs.



  • Tablet computer: A tablet such as the Apple iPad marries the functionality of a smartphone that has an extra large screen with a netbook computer. Like a smartphone, a tablet responds to touch commands as well as to keyboard input.


    Its high-resolution screen and high-speed web access make it an excellent choice for displaying videos. Like desktop computers, tablets now have USB ports and external storage. Special software applications (or apps) are developed for both smartphones and tablets.




As a marketer, what you need to know is that all these devices offer incredible marketing opportunities to reach consumers with the information they seek — at the moment they seek it. The marketing techniques you select may depend on the devices your target market uses.


The terms 3G (third generation) and 4G (fourth generation) refer to the speed and underlying technology of the cellular networks that enable smartphones and tablet computers to access the web. 3G supports voice and video and works well for people who download (at 14 Mbps) more than upload (at 5 Mbps); 4G offers full Internet-style services at high connection speeds (100 Mbps to 1 Gbps), even from moving vehicles.











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Source:http://www.dummies.com/how-to/content/decoding-mobile-jargon-for-your-web-marketing-camp.navId-811455.html

Taking Low Self-Esteem by the Scruff of the Neck

The first step in improving your self-esteem is to pay attention to how you treat yourself. Use these tips to get to grips with your self-image:



  • Be aware of assigning yourself a negative or damning label.



  • Refuse to agree to such labels.



  • Pinpoint exactly what you’re displeased about. Identify which precise focus of yourself, your behaviour or experience is the target of your dissatisfaction.



  • Fairly and accurately assess that particular behaviour, thought or other aspect of your being. Try to be objective.



  • View the identified area of displeasure as just one of the many parts of your whole self.



  • Accept yourself as a complex individual who on this occasion and in this specific respect has fallen short of your ideals.



  • Consider possible avenues for improvement.



  • Make a plan of action.











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Source:http://www.dummies.com/how-to/content/taking-low-selfesteem-by-the-scruff-of-the-neck.html

People Use Online Communities to Create Brand Awareness

Companies aren’t the only entities that are interested in enhancing their online presence; many community members are looking to do so as well. Thanks to social media, lots of folks are using the Internet to get their names out there.


They want to be recognized as experts or authorities in their chosen fields, and online communities allow them to do so. They want themselves or their businesses to be recognizable brands. The Internet is the perfect place to grow both a reputation and a brand.


Personal branding is the buzz phrase for the art of promoting one’s self and one’s name. Professional branding is the same thing for a business. Good personal and professional branding means networking with all sorts of communities, both online and off.


Though seeing and being seen are big parts of branding, it’s more about making others aware of the brand and seeing it as something important. It’s making the name synonymous with the niche.


Many people in the offline world aren’t aware that each community has “famous” people: well-known bloggers, popular social-media professionals, renowned public-relations professionals, and so on. They’re famous mostly within their own groups, but their fame may spill over into other communities as well.


Top marketing professionals are now being seen as top names in blogging and social media. Famous offline radio announcers are crossing over into the world of podcasting and Internet video. Other people are making names for themselves by sharing instructional videos on cooking or cards.


What’s even more interesting about online up-and-comers is how many of them discard the communities that helped promote their names after they’ve achieve their end results. For example, some members of an online community for freelance writers were very obvious in their self-promotion, and after they raised awareness of their own communities or interests, they moved on.


Also, the more “famous” some folks become online, the more likely they are to hang out with the in crowd instead of those participating in a lesser known community. They use some online communities simply as springboards.


Still, online communities are perfect for growing a personal or professional brand. Members can hone their skills, share their expertise, and get advice from experts. They may become friendly with the movers and shakers in their field and even collaborate with them or land employment opportunities.











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Source:http://www.dummies.com/how-to/content/people-use-online-communities-to-create-brand-awar.navId-323004.html

How to Achieve Orgasm Through State of Mind


5 of 8 in Series:
The Essentials of Sexual Orgasms





Having an orgasm is, for most people, a normal part of sex. For others, however, orgasms can slip away due entirely to the way they are thinking during intercourse. So how can you ensure orgasms during sex, solely through your state of mind?


When it comes to sex, if we humans become too aware of what we’re doing, our sexual powers go haywire. Anytime we become overly conscious of the sexual process, we begin to lose our ability to perform. This particularly holds true for men who have difficulties having an erection. If they enter a sexual situation expecting to fail, they almost certainly will. The principle also holds true for a woman who has difficulty attaining an orgasm. If she tries too hard to climax, the effort only makes climaxing even more difficult.


This effect is called spectatoring. In this respect, sex resembles many sports where, if a player tries too hard to hit the ball or to get the ball into the basket, it just won’t work. The idea is to let your body take control while your mind relaxes. Under normal conditions, this method works fine, and both partners can have orgasms. But as soon as they are forced to become aware of the timing of their orgasms so they can reach them together, the couple becomes too conscious of the process and actually loses the control they may otherwise have, which is what makes simultaneous orgasms so elusive.


If you’re lucky, an experience like the simultaneous orgasm will happen by itself once in a while and provide some extra enjoyment. But if you try too hard, the odds are against it happening at all.


What’s great about sex is that it’s not a unique experience. If you have a so-so orgasm, you shouldn’t worry about it because you’ll have many opportunities to experience the myriad sensations that come from having an orgasm. On the other hand, if the intensity of an orgasm makes your toes curl, just enjoy the moment and don’t try to set it as a standard.


What can you do to heighten the experience? The best advice is to slow down. The more buildup, the better the odds that an orgasm will be more intense.


Never stop and look at the bedroom clock when having sex. If a woman takes a long time to climax, then she should be allowed to have all the time she needs. If she starts to feel rushed, then her likelihood of having an orgasm diminishes greatly.




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Source:http://www.dummies.com/how-to/content/how-to-achieve-orgasm-through-state-of-mind.html

Number of Users as a Requirement for Your Lion Server Hardware

The effect of an increasing number of connected clients on OS X Lion Server performance isn’t linear. You may not notice slower service as the number of connected clients increases until you get to a tipping point, when performance suddenly slows to a crawl.


The Mac mini can handle a maximum of around 20 to 50 simultaneous client computers doing lightweight tasks. The more hardware-intensive services you run, the lower that number is.


With up to ten or so users, the lower-end Macs can handle multiple tasks at once. If you add more users later, you can always add more lower-end Mac servers for other tasks. Current iMac models have faster processors and architecture than the minis, can hold more RAM, and can handle more clients.


The top-of-the-line Mac Pro can potentially handle hundreds of clients, again depending on what services you run. With the Mac Pro or an older Xserve, adding more higher-end storage or large amounts of RAM can help enlarge the client load that the server can handle. Network capacity (number of Ethernet cards and their speed) is also important in serving large numbers of clients.




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Source:http://www.dummies.com/how-to/content/number-of-users-as-a-requirement-for-your-lion-ser.html

Word 2007 Formatting and Editing Keyboard Shortcuts

You’re working in Word 2007 and you want to take advantage of the built-in keyboard shortcuts that can help you format text and paragraphs and do some editing quickly and easily. The following sections list shortcuts aplenty that will come in plenty handy.


The kindergarten shortcuts


Remember kindergarten and cutting with your round-tipped scissors, spreading (and/or eating) paste, and making a boo-boo you wished you could undo? The following keyboard shortcuts give you the same comforts in Word 2007:























FunctionKeyboard Shortcut
CopyCtrl+C
CutCtrl+X
PasteCtrl+V
UndoCtrl+Z

Text-formatting key commands


You want to jazz up your text with some bold formatting or change the font entirely. The following table tells you how to quickly get your text looking like you want it.

























































FunctionKeyboard ShortcutFunctionKeyboard Shortcut
BoldCtrl+BErase formatsCtrl+spacebar
ItalicCtrl+IGrow fontCtrl+Shift+>
UnderlineCtrl+UShrink fontCtrl+Shift+<
Double underlineCtrl+Shift+DALL CAPSCtrl+Shift+A
Word underlineCtrl+Shift+WFontCtrl+Shift+F
Small capsCtrl+Shift+KPoint sizeCtrl+Shift+P
SuperscriptCtrl+Shift++Font dialog boxCtrl+D
SubscriptCtrl+=


Paragraph-formatting key commands


From formatting individual words to formatting whole paragraphs, Word 2007 give you options for indenting, spacing, aligning, and more. The following table gives you the how-tos:













































FunctionKeyboard ShortcutFunctionKeyboard Shortcut
Center textCtrl+EJustifyCtrl+J
Left-alignCtrl+LIndent paragraphCtrl+M
Right-alignCtrl+RUnindentCtrl+Shift+M
One line spacingCtrl+1Hanging indentCtrl+T
1 1/2 line spacingCtrl+5Unhang indentCtrl+Shift+T
Two line spacingCtrl+2




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Source:http://www.dummies.com/how-to/content/word-2007-formatting-and-editing-keyboard-shortcut.html

Mexican Cooking For Dummies





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Great Tips for Mexican Cooking


If you love to cook (and eat) Mexican food, these terrific tips will help you make the most of preparing delicious, festive Mexican dishes and beverages:



  • Garnish freely. That doesn't mean a sprig or two of wilted parsley strewn across a plate. In the Mexican kitchen, the garnishes — fresh diced onion, sliced radish, chopped cilantro, lime wedges, diced chiles — are integral to the dish. They add the crunch, the freshness, and the bright acidity that completes a dish.



  • Recycle. Yesterday's salsa and chips are today's tortilla soup is tomorrow's chilaquiles. It's good for the planet, and it tastes good, too!



  • Start good taste at home. Try making our homemade corn and flour tortillas and our salsas rather than purchasing the store-bought variety. Then you'll recognize the difference between a so-so tortilla and something great.



  • Try unusual cuts of meat. Mexican cooking provides an excellent opportunity to explore inexpensive cuts of meat. Slowly cooked butts, shoulders, and shanks will reward you with silky tenderness and intense flavor at half the cost of prime cuts.



  • Aspire to be an acid queen or king. Acid accents, particularly from lime juice, are necessary in Mexican cooking to balance the richness and spice, especially in posoles, ceviches, and tacos.



  • Roast and toast freely. Roasted tomatoes, onions, and chiles add a unique layer of complexity to salsas and sauces that is characteristic of real Mexican cooking. Don't skip this step. The same advice applies to toasting pastas or grains.



  • Make homemade beverages. Mexican cuisine offers an array of wonderfully vibrant beverages, alcoholic and not. Get in the spirit and abandon predictable soft drinks and wines for a refreshing change.



  • Embrace chiles. Don't be intimidated by chiles. With a little know-how, you will find that they are easy to work with and extremely healthy and add a wallop of lowfat flavor that will grow on you if you give them a chance.



  • First say yes. Before you automatically say no to a new food or taste experience, think again and take a bite. Remember that it took Europeans about 400 years to figure out what to do with a tomato. Just think of all that great tomato sauce they were missing.







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Types of Chiles for Mexican Cooking


Chiles are a staple in Mexican cooking. Take this list grocery shopping so you can recognize the type of chiles used for Mexican meals and choose the chiles with the flavor and degree of spiciness you like:




  • Serrano: A small, fresh, green hot chile. Used for spice and flavor in cooking and as a garnish.




  • Jalapeño: Larger than a serrano, though still small. This fresh green or red chile is probably the easiest to find in America. The ripe red version is sweeter; the green version can be spicy.




  • Poblano: A dark green, medium-sized fresh green chile often roasted and stuffed.




  • Habanero: A tiny, lantern-shaped fresh chile of extraordinary heat. Interchangeable with the incendiary Scotch Bonnet.




  • Chile de arbol: A small, red dried chile. It's the chile used for the dried red chile flakes in the spice section of the market.




  • Chipotle: A medium-small, wrinkled, dried brown chile with a unique smoky flavor reminiscent of bacon. It's the dried, smoked version of jalapeño.




  • Chile negro, or pasilla: A long, narrow, dark brown dried chile used for grinding into moles.




  • Ancho: A medium-sized, wrinkled, brown dried chile with a mellow, earthy, sweet flavor. It's the dried version of the poblano.






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Temperature Conversions for Cooking


The right temperature keeps from overcooking (or undercooking) your favorite Mexican foods. Refer to this chart if you need to convert your cooking temperature to Celsius and/or Fahrenheit:



















































°Fahrenheit°Celsius
250120
275135
300150
325160
350175
375190
400205
425220
450230
475245
500260




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Metric Cooking Conversions


If you run into a problem with measurements while cooking your favorite Mexican dish, use this quick guide to find the metric equivalents for common cooking amounts:



























This Measurement . . .. . . Equals This Measurement
1 tablespoon15 milliliters
1 cup250 milliliters
1 quart1 liter
1 ounce28 grams
1 pound454 grams




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Source:http://www.dummies.com/how-to/content/mexican-cooking-for-dummies-cheat-sheet.html

Proper Ventilation for Your Home

Proper interior ventilation is vital to your family's health and comfort. It helps your home rid itself of moisture, smoke, cooking odors, and indoor pollutants. Structural ventilation controls heat levels in the attic, moderates dampness in the crawlspace and basement, and keeps moisture out of uninsulated walls.


Interior ventilation


Kitchens, bathrooms, and laundries are the biggest sources of moisture and odors. You should have three key exhaust units: an exterior-venting range hood and bathroom and laundry exhaust fans.


Many kitchens have a range hood that doesn't actually vent anything — it just "filters" and recycles stovetop air. It's much better to get rid of the greasy, smoky, steamy air, and that requires ductwork to an exterior vent. If your kitchen is smelly and the walls are covered with a film of grease, you need an exterior-venting exhaust fan. Your favorite appliance retailer can make it happen for you.


Airborne grease makes exhaust fans sticky, which in turn attracts dirt and dust. Clean the grill and fan blades twice a year, or whenever they start to look bad. The filters in recycling range hoods need cleaning every couple of months or so (depending on how and what you cook), and the fan and housing need a good cleaning every six months. If the filters have charcoal pellets inside, they need to be replaced annually. Clean your range hood filter in the dishwasher. For the grill and fan blades, use a spray-on degreaser. Follow with a mild soap and water wash. Finally, flush with fresh water and towel-dry.


Bathrooms generate huge amounts of moisture and some unpleasant odors. If you have incurable mildew in the shower, paint peeling off the walls, or a lingering funky smell, you need to install an exhaust fan or get a bigger, higher-capacity fan. Exhaust fans can vent the bad air through the wall or through the ceiling and attic. Clean the housing and fan at least twice a year.


Structural ventilation


To keep heat and moisture from roasting and rotting your home over time, having adequate ventilation in the attic and the crawlspace (and the basement, if it's unfinished) is important.


In the attic, the idea is to create an upward flow of air. Cool air flows in through vents in the eaves and out through vent(s) nearer to, or at the peak of, the roof. In the crawlspace, cross-ventilation is used.


If insulation, crud, or dead squirrels block the vents, or if there aren't enough vents, the attic and subarea can become tropical. Rot can develop. Condensed water can soak insulation, making it ineffective. Condensation from above and below can make its way into the house, ruining ceiling, floor, and wall finishes and short-circuiting electrical wiring. If you notice that your vents are clogged, clear them immediately.


Roof ventilation


If your attic is hot and humid in the summer, you may need to install additional vents at the eaves and at the ridge of the roof. It's best to leave this to a professional.


Make sure that each vent and screen is painted (to prevent deterioration) and that the screens are secured to the frame of the vent. Badly damaged vents should be replaced. Solid vent screens prevent varmints of all sorts from settling in your attic.


Foundation ventilation


Moist air can cause rot in the crawlspace. If your crawlspace is always overly damp, or if you see mildew on the walls or structure, you may need better ventilation.


Extra vents are difficult to install and require special tools to cut through lumber, concrete block, concrete, and brick. Don't go poking holes in your foundation on your own — call a carpenter or masonry contractor to do the work.


Foundation vents can be damaged in the same way as eave vents. Establish a no-holes policy. Maintain foundation vents in the same way as you maintain eave vents.




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Source:http://www.dummies.com/how-to/content/proper-ventilation-for-your-home.html

How To Ace Your Personal Training Certification Exam

Being hired as a personal trainer requires a certification if you want to be taken seriously by potential employers and clients. These tips will help you hit the books and prepare for your certification exam:



  • Get ready to study. Make sure you have a quiet place where you can concentrate on the course materials, whether your kitchen or the local library. Turn off the TV, the radio (unless listening to classical music helps get your brain cells moving), and your Internet connection (unless you’re using online course materials). And make sure your study area is equipped with pencils, paper, and a good light source.



  • Find course materials. Each certifying organization offers its own course materials to help you study for the exam. You may receive (or be able to purchase) textbooks, online study guides, sample tests, and access to live seminars and courses. Check out the certifying organizations’ Web sites for information on the course materials that are available.



  • Role-play. If the exam includes a practical portion, you’ll need to get your hands on such equipment as skin-fold calipers and blood-pressure cuffs. Recruit some friends and use them to practice measuring flexibility, measuring body fat, performing submaximal cardio evaluations, and anything else you may have to perform on the test.



  • Use sticky notes. Learning anatomy is an active process — you have to get up and get moving to understand how the body works. Stick labels on your muscles and joints to remember what they’re called and how they move.



  • Draw up flash cards. Make up flash cards with definitions and formulas. You can test yourself whenever you have a free minute — in line at the grocery store, in the dentist’s waiting room, while stuck in traffic — or have a friend flash you (the cards, that is).



  • Get moving. Get off your chair and perform movements to find out which muscles are involved. Which muscles do you use when you kick? How about when you’re doing a bench press?






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Source:http://www.dummies.com/how-to/content/how-to-ace-your-personal-training-certification-ex.navId-323005.html

Creating PivotCharts in Access 2003

You can display the information from any Access 2003 table, query, or PivotTable as a PivotChart. When you create a PivotChart, you actually create a special view of a form, and the PivotChart is stored in the form. The easiest way is by using the PivotChart AutoForm, which was new in Access 2002.



To create a PivotChart based on a PivotTable, open the PivotTable and choose View --> PivotChart View from the main menu. Access displays the same information contained in the PivotTable as a PivotChart. (See Figure 1.)



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Figure 1: A PivotChart contains the same data as on a PivotTable.

To create a PivotChart from any table or query, follow these steps:



1. Click the Tables or Queries button in the Objects list of the Database window and then select the table or query that contains the information you want to analyze.


If the Database window isn't visible, press F11. You don't need to open the table or query — just select it.


2. Choose Insert --> Form from the main menu and, in the New Form dialog box that appears, select the AutoForm PivotChart option and then click OK.


Access creates a new, blank form and a control containing the PivotChart. The Chart Field list also appears, showing the fields from the table or query on which the PivotChart is based, as shown in Figure 2. A new toolbar also appears: the PivotChart toolbar.


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Figure 2: You create a PivotChart by dragging fields to the blank chart.

3. Specify what's on your chart by dragging fields from the Chart Field list to the PivotChart drop areas.


If the Chart Field list doesn't appear, click the Field List button on the PivotChart toolbar. The Chart Field list is like the Field list that appears when you edit a form: It lists the available fields to drag to the PivotChart.


The PivotChart drop areas are composed of


• Filter fields: Fields you want to use to filter the data shown in the chart. To filter the data, click the drop-down list and click to remove check marks — only checked data is included in the chart. This drop area works like the Criteria row in an Access query.


• Data fields: Fields containing the data you want to chart (for example, the numbers that are represented by the heights of the bars of a bar chart). The values of these fields are measured by the numbers on the Y-axis.


• Category fields: Fields that contain values that you want to run along the bottom edge (X-axis) of the chart.


• Series fields: Different values in these fields are represented by different lines in a line chart, different bars in a bar chart, or different colored graph elements. To display legends for the series, click the Show Legend button the PivotChart toolbar or choose PivotChart --> Show Legend from the main menu. If you want a stacked or clustered bar chart, a line graph with more than one line, or a multi-ring doughnut chart, drag more than one field to the Series drop area.


4. Make changes to the type of chart, which fields are graphed, and which values of each field are included.


5. To see the chart better, close the Chart Field list by clicking its X button.


You can always open it again if you want to add more fields: Right-click in the PivotChart and choose the Field List option from the shortcut menu that appears.


Saving and viewing your PivotChart


Like PivotTables, a PivotChart is a special view of an Access object (tables and queries have pivot views available to them, too). When you close a PivotChart, Access asks you to name the form that contains the PivotChart and then stores the form with your other forms. When you close a PivotChart view of a table or query, Access just saves the information as part of the table or query. You can save your changes while editing a PivotChart by choosing File --> Save or pressing Ctrl+S.



To avoid confusion, consider including the word "PivotChart," "Pivot," or "PC" in the names of forms that contain PivotCharts.



To open a PivotChart again, click the Forms button in the Objects list of the Database window and, from the list that appears in the right pane of the window, double-click the name of the form that contains the PivotChart. Access opens the form in PivotChart view. The title bar of the PivotChart View window shows the name of the table or query that provides the record source for the chart.



You can switch to other views by clicking the View button on the toolbar or choosing View --> Datasheet View, View --> Form View, View --> PivotTable View, or View --> Design View. Switching to PivotTable view shows the same information as rows and columns of text. Switching to Datasheet, Form, or Design views is usually pointless, though — you see only the datasheet or AutoForm of the underlying table or query.









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Source:http://www.dummies.com/how-to/content/creating-pivotcharts-in-access-2003.html

Seven Habits of Highly Effective Composers

Despite the incredible variety of styles within the world of classical music, great composers share certain consistent qualities that make their music great.



Great composers write from the heart


Effective composers don't try to razzle-dazzle you with fake flourishes. They mean what they compose. Look at Tchaikovsky: This guy spent half his life in emotional torment, and — wow! — does his music sound like it.



Mozart was an incredibly facile composer — melodies just bubbled out of his head effortlessly, and his pieces reflect that ease. Stravinsky was a strictly disciplined, calculating, complex character; ditto for much of his music. Although their personalities were incredibly diverse, these composers wrote great music in a way that was true to themselves.



Great composers use a structure that you can feel


Great pieces of music have a structure, a musical architecture. You may not be consciously aware of the structure while you're listening to a great work; but still, you instinctively feel how that work was put together. Maybe the piece follows one of the classic overarching musical patterns (called things like sonata form or rondo form). Maybe it just has a musical idea at the beginning that comes back at the end. In any case, you'd be hard-pressed to name a great work of music that doesn't have a coherent structure.



Recent studies at the University of California showed that students who listen to Mozart before an exam actually score higher than students who don't. (Of course, these students probably would've scored higher yet if they'd actually studied before the exam.) As you listen to a piece by Mozart, your brain apparently creates a logical set of compartments that process this form. These compartments are then useful for processing other kinds of information as well. Classical music actually does make you smarter.





Great composers are creative and original


You hear again and again that some of the greatest composers — even those whose works sound tame and easily accessible to us — were misunderstood in their own day. Not everyone could relate to the compositions of Beethoven, Brahms, Mahler, Strauss, Debussy, Stravinsky, or Ives when those works were first composed. (Actually, that's the understatement of the year; the audience at Stravinsky's The Rite of Spring actually rioted, trashing the theater and bolting for the exits.)



The reason for this original lack of acceptance is unfamiliarity. The musical forms, or ideas expressed within them, were completely new. And yet, this is exactly one of the things that make them so great. Effective composers have their own ideas.



Did you see the movie Amadeus? The composer Salieri is the "host" of this movie; he's depicted as one of the more famous non-great composers — he lived at the time of Mozart and was completely overshadowed by him. Now, Salieri was not a bad composer; in fact, he was a very good one. But he wasn't one of the world's great composers because his work wasn't original. What he wrote sounded just like what everyone else was composing at the time.



Great composers express a relevant human emotion


Great composers have something important to say. They have an emotion that's so urgent, it cries out to be expressed. The greatest pieces of music (any music, from rock to rap, from Sinatra to Selena) take advantage of the ability of this art to express the inexpressible.



When Beethoven discovered that he was going deaf, he was seized by an incredible, overwhelming, agonizing frustration. His music is about this feeling. He expresses his frustration so clearly — so articulately, in a musical sense — in every note of his compositions. Beethoven's music is intense.



Now, this isn't to say that great composers must be intense. Joseph Haydn, for example, exuded cheerful playfulness in almost everything he wrote. Like all effective composers, he had something significant to say, too.





Great composers keep your attention with variety and pacing


Effective composers know how to keep you listening. Their music is interesting throughout.



One technique that achieves this effect is variety. If the composer includes in a piece a variety of musical ideas, or dynamics (loudness and softness), or melodies, or harmonies, he's much more likely to keep your interest. In this way, a great piece of music is like a great movie. An explosion near the beginning gets your attention, right? But have you ever seen a movie with an explosion every minute for two hours? (Okay, okay, besides Independence Day.) Have you noticed how each explosion becomes successively less interesting, until finally you don't even notice them anymore? You need variety — something contrasting and different between explosions.



In a movie, one explosion can be thrilling if it's approached correctly, with a suspenseful buildup. Effective composers know how to use dramatic pacing, too. Their music seems to build up suspense as it approaches the climax. Maurice Ravel's Boléro (made famous by the movie 10) is a stunning example. The entire piece of music is one long crescendo (getting louder and louder) — the suspense builds and builds for 15 minutes, and the climax is shattering.



Great composers' music is easy to remember


In today's pop music world, the word hook refers to the catchy, repeated element in a piece of music. Beatles songs are so catchy because nearly every one of them has a hook. Think "Help!" or "A Hard Day's Night" or "She Loves You" ("Yeah, Yeah, Yeah!"). Catchiness is not a scientifically measurable quality; still, you know a hook when you hear it.



In classical music, the same concept applies. A hook helps you remember, and identify with, a particular piece of music. The compositions of Mozart, Tchaikovsky, Chopin, Rachmaninoff, Bizet, Dvorak, Gershwin, Grieg, and Schubert have hooks galore — so many hooks, in fact, that several of them have been pilfered for the melodies of today's rock songs. Barry Manilow's song "Could It Be Magic?," for example, is a Chopin piano prelude with words added — Barry didn't write the original music. And "Midnight Blue" is sung to the tune of Beethoven's Pathétique sonata. The music of the most effective composers is full of elements that stick in your mind.



Great composers move you with their creations


The most important habit of highly effective composers is their ability to change your life. Ever walk out of a movie or play and suddenly experience the world outside the theater differently? You know, when the real world just after the movie seems to have a feeling of danger, or sadness, or happiness, or just plain wonder, which it didn't have before?



A great musical masterpiece may give you a greater appreciation for the potential of humankind, or enhance your spirituality, or just put you in a great mood. Nothing is more triumphant than the end of Gustav Mahler's Second Symphony; after you hear it, you emerge reborn, refreshed, somehow more prepared to face the world.



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Source:http://www.dummies.com/how-to/content/seven-habits-of-highly-effective-composers.html

Benefits of Different Kinds of Blog Networks for Your Mom Blog

A blog network is a group of blogs working together to build traffic and revenue. You face a lot of technical challenges in setting up your blog network. There are also many ways to set one up. So in some cases, a blog network could be as simple as a loosely associated group of bloggers who promote each other or sell advertising together.


This is how the Double Duty Divas blog network got started in 2010 by Cecelia Mecca and Bridgette Duplantis. They now boast a membership of over 300 individually owned and operated blogs that pool their resources to attract advertisers and grow traffic.


B5Media is one of the older blog networks around, and has gone through several different structures over the years. Early on, the network established multiple blogs on different websites and hired writers to write on the blogs. Some of the blogs were also started by others, joining the network with the condition that they could leave again someday should the need arise.


After a while, B5Media began to group the blogs into related topics, selling advertising on the blogs as a group. Through some management changes, B5Media decided to change its format altogether. Today, it has merged each group of blogs into just a few multi-blog sites.


The changes were due to many factors, mostly making them easier to maintain and to consolidate their content into fewer domains. From the viewpoint of search engine optimization, this is positive — there are more links pointing to just one domain, instead of to 5–20 domains.


There really is no one answer that’s right or wrong. You’ll need to decide on a structure that’s right for you, based on all these factors. Look carefully at existing blog networks and note what you like and dislike about each of them. Ultimately, you’ll be able to put together a plan that combines all the elements you think will bring you the best chance for success.




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Source:http://www.dummies.com/how-to/content/benefits-of-different-kinds-of-blog-networks-for-y.html

Network Planning: Server Types

Assuming that your network will require one or more dedicated servers, you should next consider what types of servers the network will need. In some cases, a single server computer can fill one or more of these roles. Whenever possible, it’s best to limit each server computer to a single server function.


File servers


File servers provide centralized disk storage that can be conveniently shared by client computers on the network. The most common task of a file server is to store shared files and programs. For example, the members of a small workgroup can use disk space on a file server to store their Microsoft Office documents.


File servers must ensure that two users don’t try to update the same file at the same time. The file servers do this by locking a file while a user updates the file so that other users can’t access the file until the first user finishes.


For document files (for example, word processing or spreadsheet files), the whole file is locked. For database files, the lock can be applied just to the portion of the file that contains the record or records being updated.


Print servers


Sharing printers is one of the main reasons that many small networks exist. Although it isn’t necessary, a server computer can be dedicated for use as a print server, whose sole purpose is to collect information being sent to a shared printer by client computers and print it in an orderly fashion.



  • A single computer may double as both a file server and a print server, but performance is better if you use separate print and file server computers.



  • With inexpensive inkjet printers running about $100 each, just giving each user his or her own printer is tempting. However, you get what you pay for. Instead of buying $100 printers for 15 users, you may be better off buying one $1,500 laser printer and sharing it. The $1,500 laser printer will be much faster, will probably produce better-looking output, and will be cheaper to operate.




Web servers


A web server is a server computer that runs software that enables the computer to host an Internet website. The two most popular web server programs are Microsoft’s IIS (Internet Information Services) and Apache, an open-source web server managed by the Apache Software Foundation.


Mail servers


A mail server is a server that handles the network’s e-mail needs. It is configured with e-mail server software, such as Microsoft Exchange Server. Exchange Server is designed to work with Microsoft Outlook, the e-mail client software that comes with Microsoft Office.


Most mail servers actually do much more than just send and receive electronic mail. For example, here are some of the features that Exchange Server offers beyond simple e-mail:



  • Collaboration features that simplify the management of collaborative projects.



  • Audio and video conferencing.



  • Chat rooms and instant messaging (IM) services.



  • Microsoft Exchange Forms Designer, which lets you develop customized forms for applications, such as vacation requests or purchase orders.




Database servers


A database server is a server computer that runs database software, such as Microsoft’s SQL Server 2000. Database servers are usually used along with customized business applications, such as accounting or marketing systems.




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Source:http://www.dummies.com/how-to/content/network-planning-server-types.html

Soft Buttons on the Droid 4

Below the Droid 4 touchscreen are four soft buttons. In the following table, you can find out what these soft buttons can do on the Droid 4:


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Source:http://www.dummies.com/how-to/content/soft-buttons-on-the-droid-4.html

Assemble Your Strategic Plan

It’s time to take all the research and strategic planning work you’ve done up to this point and put it together in one comprehensive document. This task may seem tedious, but you can no doubt find someone on your staff who loves this type of detail work. So seek out that person to collate everything you’ve done to date. If you don’t have such a person, brew a big pot of coffee and get to work!


Here’s why this part of the job is so important:



  • The strategic direction becomes clear. Without compiling everything into one document, your plan is just a bunch of different parts. When the parts become whole, you clearly see how you can reach your vision.



  • Ideas become action. Up until now, you’ve developed and collected a bunch of great ideas. By formalizing them into a plan, you can develop action plans and assess the financial viability of your choices.



  • Gaps are identified. With everything in one place, stand back and evaluate your plan. Does it make sense? Are your goals supporting one another? Have you missed anything?




If you’ve kept your notes in your strategy notebook, bringing everything together should go quickly. Don’t forget to bring together the ideas and input from your team that you’ve been soliciting throughout the planning process. See the following sample outline for your strategic plan:


I. Strategic Foundation and Direction


    Competitive advantage


    Mission, vision, values


II. Current Strategic Position


    SWOT analysis


    Customer profiles


III. Organization-Wide Strategies


    Corporate strategies


    Business level strategies


    Strategy map


IV. Strategic Objectives and Goals


    Long-term strategic objectives


    Annual corporate goals


    Road map


    Corporate scorecard


V. Financial Projections and Organizational Structure


    Financial projections


    Organization chart


VI. Departmental and Individual Action Plans


    Department scorecards


    Action plans


Note that a strategic plan isn’t like a business plan, because the strategic plan document is primarily for your internal use. It’s not a sales piece for outside critique (except in the case of seeking financing), so you don’t need any extra verbiage or fluff. Just make sure the content is easy to read and flow. The preceding outline is merely a recommendation. Feel free to revise and modify to fit your needs.


More than likely you have some ideas, goals, and considerations that aren’t part of this plan, but you don’t want to lose them. Create a someday list or file. Put all your extra information in this file for your next strategic planning session.


To see a sample strategic plan, check out this website.




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Source:http://www.dummies.com/how-to/content/assemble-your-strategic-plan.html

Where Do You Find Toxic Levels of Lead?

The toxicity of lead has been recognized for many years, but the widespread use of the metal throughout history means that we’ll be forced to deal with lead and its health consequences for the foreseeable future. Lead poisoning causes many health problems, including damage to neurological systems. The developing brains and nervous systems of children can be severely harmed if their lead levels are too high.


Most children today are tested for lead poisoning, but the vast majority of those tests are based on blood samples. Blood tests reveal elevated lead levels in the blood. Here’s the problem: Lead is absorbed by brain and other tissues, and blood tests aren’t as good at registering high lead levels in the brain. Plus, blood tests reveal only very recent exposure.


Federal legislation was enacted in the 1970s to remove lead from paint and fuel, and many people assume that lead levels have dwindled as a result. That’s simply not the case because lead doesn’t go away — it’s a very persistent material.


What are the major sources of lead toxicity today? Lead can be found in all sorts of places, including the following:



  • Lead paint: Most of the paint used on homes prior to 1960 contained dangerously high levels of lead, and lead was still present in paints used on homes up to the late 1970s. Some estimates indicate that 10 million pounds of lead are still on painted surfaces in the United States. As many as 6 million homes, which house about 2 million children, have surfaces covered in paint that includes lead.


    When you think of lead paint, you may think only about painted interior and exterior walls of old houses. Unfortunately, that’s just the tip of the iceberg. Lead paint can be used on all kinds of surfaces, and believe it or not lead is still used in some paints today.


    Although it seems unthinkable, some toy manufacturers still use lead paint on toys, even though it’s illegal. To get a feel for the scope of this problem, run a search for “toy hazard recalls” on the U.S. Consumer Product Safety Commission’s Web site.



  • Water supplies: Some older homes have plumbing that includes lead or lead soldering. That lead can leach into your drinking water, and the problem is more common than you may think. Some researchers indicate that as many as 16 percent of household water supplies have dangerous concentrations of lead.



  • Other sources: Millions of tons of lead are produced every year for industrial and commercial uses, and the toxin ends up in many items. For example, the glazing used on some types of pottery contains lead, and the supplies used in creating stained glass can be lead-rich, as well. And you know that antique lead crystal decanter that your grandmother passed down to you? It’s called lead crystal for a reason. Many candles also have lead core wicks.




For more information on lead and lead poisoning, visit the EPA’s lead information page.











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Source:http://www.dummies.com/how-to/content/where-do-you-find-toxic-levels-of-lead.html

Understanding Wine Descriptors

Wine descriptors are common terms that you can use to describe a particular wine. Descriptors can help you put words to the wine you’re tasting. Unless you want to drink the same wine for the rest of your life, you’re going to have to decide what it is that you like or don’t like in a wine and communicate that to another person who can steer you toward a wine you’ll like.


There are two hurdles here: Finding the words to describe what you like or don’t like, and then getting the other person to understand what you mean.


Following are some common descriptors used to describe wines:



  • Aroma or bouquet: The smell of a wine; bouquet applies particularly to the aroma of older wines. Some aromas associated with wines include fruits, herbs, flowers, earth, grass, tobacco, butterscotch, toast, vanilla, mocha, and chocolate.



  • Body: The apparent weight of a wine in your mouth, which is usually attributable principally to a wine’s alcohol. You can classify a wine as light-bodied, medium-bodied, or full-bodied.



  • Crisp: A wine with refreshing acidity. Acidity is more of a taste factor in white wines than in reds. White wines with a high amount of acidity feel crisp.



  • Dry: In winespeak, dry is the opposite of sweet. You can classify the wine you’re tasting as either dry, off-dry (in other words, somewhat sweet or semi-sweet), or sweet.



  • Finish: The impression a wine leaves in the back of your mouth and in your throat leaves as you swallow it (an aftertaste). In a good wine, you can still perceive the wine’s flavors — such as fruitiness or spiciness — at that point.



  • Flavor intensity: How strong or weak a wine’s flavors are. Flavor intensity is a major factor in pairing wine with food, and it also helps determine how much you like a wine.



  • Fruity: A wine whose aromas and flavors suggest fruit; does not imply sweetness. You smell the fruitiness with your nose; in your mouth, you “smell” it through your retronasal passage.



  • Oaky: A wine that has oak flavors (smoky, toasty), often resulting from storage in oak barrels either during or after fermentation.



  • Soft: A wine has a smooth rather than crisp mouthfeel. Soft wines typically have a low amount of acidity.



  • Tannic: A red wine that is firm and leaves the mouth feeling dry. Tannins alone can taste bitter, but some tannins in wine are less bitter than others. Depending on the amount and nature of its tannin, you can describe a red wine as astringent, firm, or soft.




Here are some tips you can follow when smelling wine:



  • Stick your nose right into the airspace of the glass where the aromas are captured.



  • Don’t wear a strong scent; it will compete with the smell of the wine.



  • Don’t knock yourself out smelling a wine when there are strong food aromas around. The tomatoes you smell in the wine could really be the tomato in someone’s pasta sauce.



  • Smell every ingredient when you cook, everything you eat, the fresh fruits and vegetables you buy at the supermarket, even the smells of your environment. Stuff your mental database with smells so that you’ll have aroma memories at your disposal when you need to draw on them.



  • Try different sniffing techniques. Some people like to take short, quick sniffs, while others like to inhale a deep whiff of the wine’s smell. Keeping your mouth open a bit while you inhale can help you perceive aromas.






dummies

Source:http://www.dummies.com/how-to/content/understanding-wine-descriptors.html

Business Plan Master Budget

Your master budget is a key part of your business-planning efforts, but you may or may not want to include it in your written business plan. For most of your audience, your pro forma income statement, estimated balance sheet, and projected cash-flow statement will provide enough information about your future finances.


The master budget you create for your company allows you to do two extremely important things:



  • Live within your means. Your master budget summarizes your company’s anticipated sales, cost of goods sold, operating expenses, capital expenditures, and cash flow. By constructing your company’s budget to align with your projected cash flow, you establish spending guidelines based on the most realistic financial picture you have. The budget, of course, fills in all the details.



  • Use your money wisely. The master budget allows you to keep spending in line with your business plan. That way, you allocate funds in the most effective way possible to achieve company long-term goals.




To prepare a budget, start with copies of your projected cash-flow statements for the next year or two, paying particular attention to the section that lists where you expect to use cash.


Then take each of the broad categories (cost of goods acquired; sales, general, and administration expenses; buildings and equipment; and distributions to owners) and create detailed plans for each entry, defining, for example, exactly how much money your business should spend on a service or a piece of equipment.


If your company is large enough, you may want to get a few of your colleagues involved in the budgeting process. Creating a master budget is a big job. By working with the key people around you, you spread the effort while also upping the odds that your management team will buy into the master budget that you come up with.




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Source:http://www.dummies.com/how-to/content/business-plan-master-budget.html

Marketing Research Kit For Dummies

Marketing can increase your sales and profits. To optimize your sales and target the best customers, you need to conduct research to pinpoint the best approach for your marketing communications and strategies. Ensure that you’re conducting the best research possible, recognize and question standard marketing research terms so you understand every step of the process, and practice good research ethics to protect your business and guarantee its success.






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Checklist for Conducting Good Marketing Research


Successful marketing research helps you make good marketing decisions and run a successful business. The following are some ideas for those moments when you decide you really need to concentrate on marketing to boost sales to a higher level. This simple checklist can ensure that you’re conducting good marketing research:



  • You have well-defined research questions.



  • You have a sound strategy for data collection.



  • You have a clear and concise measurement instrument or approach.



  • You can ensure appropriate and efficient data analysis and interpretation.



  • Your approach is part of an ongoing research program.







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Common Marketing Research Terms


Conducting marketing research involves working with professionals who use a variety of terms to describe the parts or steps of the research process. The following are common terms you’re likely to encounter in your research, along with definitions.




  • Close-ended question: A survey question that asks you to choose from a variety of answers — like a multiple-choice question.




  • Data: The actual measurements that you get from your research.




  • Focus group: A small-group discussion, led by a moderator, about a research question.




  • Mean: Used to measure the center, or middle, of a numerical data set. It’s the sum of all the numbers divided by the total number of numbers. Also known as the average.




  • Median: Like the median on a road, it’s the true center of a numerical data set, or the middle-ranked value or score on a variable (the 50th percentile).




  • Mode: A detail, such as value or score, that occurs most often in a given set of data.




  • Nonprobability (nonscientific) sample: A research sample that reflects information only of people who choose to respond; the probability of selecting certain population members is unknown.




  • Open-ended question: A survey question that you answer in your own words, instead of choosing from a list of responses.




  • Probability (scientific) sample: A research sample that reflects information that can be proved with very little or no margin of error. The circumstances under which questions are asked are so rigid that they enforce the truth; the probability of selecting certain population members is known.




  • Reliability: The accuracy, precision, and consistency of information being measured.




  • Response bias: A conscious or subconscious tendency to not respond truthfully to research questions.




  • Response rate: The number of research questionnaires completed divided by the number of eligible respondents who were asked to participate in a survey.




  • *Test market: A controlled experiment that mirrors actual market conditions.




  • Validity: The accuracy of a measure; the degree to which a score accurately captures the type of information being sought.




  • Variable: A quality or quantity that can change from person to person (such as annual income) depending on the type of information being gathered.




Whenever you encounter information from research professionals that doesn’t seem clear, be sure to question the people you’re working with for further explanation or clarification. It’s important that you know exactly what’s going on in a study in order to achieve your marketing goals and improve your business.




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Practicing Good Marketing Research Ethics


Often, the success of marketing research depends on cooperative respondents. So when a researcher behaves unethically and abuses those respondents, he not only hurts the future of his business, but he also potentially hurts the success of future research because abusive or questionable treatment tends to discourage respondents from participating in future studies. As a result, you want to make sure you behave ethically at all times during research.


If you answer “yes” to any of the following questions, you should halt your research and ask yourself whether you’re being unethical and damaging the future of your business:



  • Will my marketing decision treat me, or my company, as an exception to a convention that I must trust others to follow?



  • Would I repel customers by telling them about my marketing decision(s)?



  • Would I repel qualified job applicants by telling them about my marketing decision(s)?



  • Is my approach too narrow, exclusive, or cliquish? (If answer is “yes,” answer a through c. If answer is “no,” skip to the next question.)



    • a.Is my marketing decision partial?



    • b.Does it divide the goals of the company?



    • c.Will I have to pull rank (use coercion) to enact it?





  • Would I prefer avoiding the consequences of this marketing decision?



  • Am I avoiding any of the questions by telling myself that I could get away with something?







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dummies


Source:http://www.dummies.com/how-to/content/marketing-research-kit-for-dummies-cheat-sheet.html

Making a Startup Disk in Windows Me

Unless you grab a spare floppy right now, this information won't do you any good. See, Windows Me can make a startup disk for emergencies. When Windows Me refuses to load, you can pop the disk into your computer's mouth, push the reset button, and a bare-bones version of Windows Me comes to the screen. That bare-bones version may be enough to get you started. At the very least, it can make it easier for a computer guru friend to get your computer started.


So grab a floppy disk that's blank or doesn't have important information on it. This procedure erases the disk's contents, and there's no turning back.


1. Double-click the Control Panel's Add/Remove Programs icon.


You can load the Control Panel by clicking Settings in the Start menu.


2. Click the Windows Startup Disk tab.


It's the rightmost tab of the three along the top.


3. Click the Create Disk button.


After grunting a little bit, Windows Me tells you to insert a disk into drive A. Before pushing the disk into the drive, grab a felt-tip pen and write Emergency Startup Disk on the floppy disk's label.


4. Insert a blank disk into drive A when told; then click the OK button.


Windows Me formats the blank disk and copies special files onto it, allowing it to start your computer in the worst of situations. Put the disk in a safe place and hope you never have to use it.


• In an emergency, put the disk in drive A and push your computer's reset button — that "last resort" button that's one step shy of turning the power switch on and off. The computer "boots" off the floppy disk; that is, the computer comes to life, even though its hard drive isn't working.


• When loaded from the floppy disk, Windows Me comes up in "DOS prompt" mode. It won't look anything like the real Windows Me, but a computer guru may be able to use the DOS prompt as a doorway to fix whatever's gone wrong.










dummies

Source:http://www.dummies.com/how-to/content/making-a-startup-disk-in-windows-me.html