College campuses can help businesses who want to recruit entry-level talent. Smaller businesses without well-organized college recruiting programs on campus have always been at something of a disadvantage. The following list tells you how to level the playing field:
Get to know the folks in the placement office. Campus recruiting is usually coordinated by the college placement office. As long as your business has a reasonably good reputation, the people in the placement office are going to be receptive to your recruiting overtures.
The best way to build a strong relationship with placement office personnel is to pay them a personal visit — or better still, invite them to your company to see what you have to offer.
Sell your business. The image projected by you (or anyone else in your business who goes on a campus recruiting mission) goes a long way to determine how successful you are at attracting the top candidates at the school.
Speak their language. Think “opportunity,” “growth,” and “learn.” Yes, money still talks for most college students today, but the latest generations of students are expressing increased interest in the nature of the job and the culture of the company.
Remember these tips when you recruit from college campuses:
Be prepared to be challenged on your policies. Don’t be surprised if you’re closely queried on policies ranging from diversity to domestic partner benefits, to ecology or any number of social issues.
Get a good night’s sleep. Placement offices tend to stack interviews, often every 30 minutes. You may wind up interviewing 16 students in a single day.
Keep your energy up. Burning out after a day of interviews is all too easy to do.
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Source:http://www.dummies.com/how-to/content/recruiting-employees-on-college-campuses.html
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