Making Your Mark with Trademarks

You can trademark all sorts of different things. Different types of marks distinguish your product, service or company from others. Here’s a brief description of the different marks:



  • Product names and logos, commonly known as brands, or trademarks, which distinguish your product from others.



  • Service marks, such as certification marks, and membership or association marks.



  • Corporate identity, such as trade names, which are typically business names and logos.




A good trademark or service mark has the following characteristics:



  • Original (do a search first)



  • Distinctive character



  • Recognisable



  • Memorable



  • Pleasant associations











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Source:http://www.dummies.com/how-to/content/making-your-mark-with-trademarks.html

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