You can trademark all sorts of different things. Different types of marks distinguish your product, service or company from others. Here’s a brief description of the different marks:
Product names and logos, commonly known as brands, or trademarks, which distinguish your product from others.
Service marks, such as certification marks, and membership or association marks.
Corporate identity, such as trade names, which are typically business names and logos.
A good trademark or service mark has the following characteristics:
Original (do a search first)
Distinctive character
Recognisable
Memorable
Pleasant associations
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Source:http://www.dummies.com/how-to/content/making-your-mark-with-trademarks.html
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