Important Web Store Terms

When planning your Web store, you'll need to become familiar with terminology to keep up with technology and to design a Web store that fits your needs.

Term	Definition
Bandwidth	Amount of information being sent from your Web store server to your customers’ computers. Text is low bandwidth, audio/video is high.
Cookie	Text file that resides on a customer’s computer and stores information that a Web site can access when that customer uses that Web site. Cookie files store information so Web sites can track how customers use that site.
CSS	Cascading Style Sheets; an advanced Web design programming language that allows a Web designer to build Web pages whose style can be centrally updated regardless of page length or content.
Disk space	Hard drive space on an Internet server that stores your Web store page information, digital photographs, product descriptions, and more.
Domain name	An alphanumeric name that refers to a unique, particular Web site on the Internet. Company owners actually “rent” the right, on a yearly basis, to use a domain name for their Web site. They do this by going to a domain name registrar, like GoDaddy.
FTP	File Transfer Protocol, a system to transfer files between your computer and another computer on the Internet. For example, you may FTP files (such as Web pages, graphics, or logos) from your home computer to your Web server.
PPC	Pay Per Click, where you pay a search engine every time a new visitor clicks on your advertisement from the search engine results screen.
RSS	Really Simple Syndication, a newer technology that automatically sends updates of your Web store to interested customers.
SEO	Search Engine Optimization refers to a field of study that tries to determine what to include or connect to your Web site to influence your Web site’s positions in a search engine’s rankings or results.
Shopping Cart	An online program that acts as a holding bin for a customer’s intended purchases until that customer checks out and pays for those items.
SKU	Stock Keeping Unit, a term used to indicate a unique ID number or letter sequence that refers to a particular item. For example, a UPC code (for commercial products) or an ISBN number (for books) could be used as a SKU.
SSL	Secure Sockets Layer, allows your customers to safely transmit sensitive information like credit card numbers to you over the Internet.
URL	A World Wide Web address that represents a specific Web site or Web page on the Internet.

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