Essential Online Survey Terms

Before you launch your next survey, be sure you speak the language. Here are five essential online survey terms that will make you sound like a pro.



  • Open-ended question: A type of survey question designed to allow respondents to share their thoughts in their own words.



  • Segmenting: Groups of respondents based on specific characteristics, such as age, geography, gender or online versus offline customer.



  • Template: A document that includes suggested questions or layouts that helps you prepare your online survey more quickly.



  • Unbalanced scale: A biased scale that offers more options on one side of an opinion than another. Balanced scales, by contrast, offer an equal number of options on each side of the scale.



  • Page break: A tool in the online survey software that lets the author start a new page for the next question. Page breaks can help avoid respondent bias that may come from seeing later questions.






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Source:http://www.dummies.com/how-to/content/essential-online-survey-terms.html

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