Even with the most thorough of market research and the best business plan in the world, you’re not on to a winner unless your business idea can bring in the pennies. You need to establish:
Day-to-day operating costs
How long it will take to reach break even
How much start-up capital do you need?
The likely sales volume
The profit level required for the business not merely to survive, but also to thrive
The retail price of your product or service
dummies
Source:http://www.dummies.com/how-to/content/can-your-business-make-money.html
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