Use these tips to make the content of the Web sites you create as appealing as possible. The goal here is to use a simple, clean design for your content, and to make all your pages as consistent as possible. You want to
Make your content as useful as possible.
Use appealing graphics, but make sure that they support the content.
Give your pages a consistent appearance.
Install a search feature.
Update your pages often so that people have a reason to return frequently.
Stick to your topic.
Know your audience and strive to please them.
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Source:http://www.dummies.com/how-to/content/tips-for-designing-a-web-site.html
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