LinkedIn’s profile allows you to link to three different external websites. Especially when looking for a job, make these descriptive links your blog, your portfolio/resume, and current or former employer. If you don’t have any websites entered, you’ll see a link called Add a Website just below your connections when editing your profile.
When you try to add links, LinkedIn gives you some standard descriptive terms, such as Personal Website, Company Website, and Blog. These descriptions are pretty vague. If you want people to click on a link and find out more about you, then customize each link as described in the following steps:
Navigate to the Edit Profile page, click on Add a Website (or click on Edit to add more), and then choose Other from the drop-down menu.
Type the description of the link in the first new field that appears.
If you’re adding your blog, enter the name of your blog, such as “Batman’s Nighttime Musings Blog.” If adding your company’s website, include the name of your company: “Bruce Wayne Enterprises.” If adding your portfolio, use a description that tells viewers what the link leads to, such as “See Gotham City Prison’s Lineup.”
Enter the full domain name of the link in the second new field that appears, starting with http://.
Click on the Save Changes button at the bottom of the page.
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Source:http://www.dummies.com/how-to/content/make-your-linkedin-links-descriptive-to-help-your-.html
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