Successful marketing research helps you make good marketing decisions and run a successful business. The following are some ideas for those moments when you decide you really need to concentrate on marketing to boost sales to a higher level. This simple checklist can ensure that you’re conducting good marketing research:
You have well-defined research questions.
You have a sound strategy for data collection.
You have a clear and concise measurement instrument or approach.
You can ensure appropriate and efficient data analysis and interpretation.
Your approach is part of an ongoing research program.
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Source:http://www.dummies.com/how-to/content/checklist-for-conducting-good-marketing-research.html
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