To be a successful mediator, you need to be successful, commercially. Consider the following strategies for generating business as you begin your career as a mediator:
Attend conferences and events that expose you to your mediation and market communities. Attend at least one group event every other month.
Claim your online business listings. Make sure you have a listing on Google Places and Yelp, claim the listings, and then flesh them out with additional content, including your website or blog address.
Join and serve in organizations that expose you to your mediation and market communities. These may be mediation, industry-related, or community organizations. Be active in the organization. Take a leadership role to raise your profile.
Keep in touch with your clients. The best place to look for new clients is through your current clients. Keep in touch with them via e-mail or regular phone calls. Checking in once or twice a year is usually sufficient.
Launch a website, blog, or both. You need to have an online presence, and having a website or blog is an important first step.
Pass out and collect business cards. Pass out business cards to everyone you meet, and collect their cards. Ask if they want to receive your newsletter and whether they prefer e-mail or standard postal delivery.
Post press releases and distribute newsletters. Write articles that are relevant and of value to your market and use the Internet to post and distribute them.
Spread the word via social networking. You should have a Facebook page dedicated to your mediation business, along with a Twitter and LinkedIn account. Get involved in LinkedIn discussion groups relevant to mediation and your market.
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Source:http://www.dummies.com/how-to/content/generating-business-as-a-mediator.html
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