Before you can have an effective business plan, you must have a great business idea. An effective business plan can help turn a good business idea for a company into a great one. Ask yourself these questions to evaluate your idea:
Is your business idea something you really want to spend time doing?
Do you have the resources, connections, skills, and experience to turn your business idea into a success story?
Can you explain your business idea in 25 words or less?
Does your business idea address or solve a real customer need, problem, or desire?
Will you offer something new or different than the competition?
Does your business idea take advantage of a new opportunity? Is your business idea the right one at the right time?
Will your business idea make money — and how fast?
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Source:http://www.dummies.com/how-to/content/attributes-of-a-winning-business-idea.html
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