People who buy on Etsy aren't interested in meaningless, mass-produced goods. They want pieces with a past — something that has a story. To write a great listing for your Etsy product, take the time to tell the story behind your product in your item description.
Not sure what your piece's story is — or whether it even has one? Fear not. Start spinning your yarn (figuratively speaking) by answering a few questions:
What inspired you to create the piece? Mentioning your source of inspiration is a great way to get the ball rolling. If you're a candy-wrapper handbag maker, maybe you got the idea to make candy-wrapper handbags while traveling in Mexico, where women's cooperatives craft all manner of items out of candy wrappers.
How was the piece made? Indicating the skills involved in making an item can be an excellent way to forge a connection with buyers. Was it woven? Sewn? Assembled by magical hamsters?
Who taught you the skills you use to create your piece? Sharing how you learned the techniques you use to craft your pieces can be a great way to bond with prospective buyers. Maybe your great-grandmother learned the fine art of candy-wrapper handbag making while in prison and passed her skills down to you.
Even if you choose not to focus on the story behind your item, don't hesitate to let your own personality shine through in your item description. If you tend toward quirky, then your item descriptions should, too. Ditto if you have a darker bent.
It probably goes without saying that, in addition to including the "story" behind you and your piece, your item description must contain, well, a description of your item. The description may cover the following points:
What is your piece? Although it may seem obvious to you that your item is a handbag made of Snickers wrappers, to others, it may be less apparent.
What does your piece do? Does your piece have a function? Or is it for decoration only? Be sure to note this info in your item description.
Who is your piece for? Dogs? Babies? Men? On the flip side, who is it not for? For example, if it contains pieces on which an infant may choke, note that in your item description.
How does your piece work? Does it have a clasp? Or buttons? Or a zipper? Do you tie it? Does it need batteries, or a flux capacitor, lightning rod, and thunderstorm?
What color is your piece? Colors may translate differently on different computer monitors. Including detailed color information in your item description is a good way to bridge that gap.
Be specific here. Don't say that your piece is red when it's actually scarlet, brick, ruby, cherry, crimson, or burgundy.
How big is your piece? To save your buyer from experiencing disappointment, include detailed and accurate sizing information about your piece. Avoid vague terms like "small" or "large," and instead opt for precise measurements, especially if you sell clothing. By the way, it doesn't hurt to include both systems of measurement — metric and old-school — in your item descriptions.
What materials did you use? Do you use organic cotton? Swarovski crystals? Wrappers from Reese's Peanut Butter Cups? Whatever materials you use, they need to appear in your item description.
What techniques did you use to construct your piece? Did you knit it? Weave it? Sew it? This info helps tell the story of your piece and reinforces to buyer that you made it by hand. It also helps attract buyers who are partial to a particular crafting technique.
What does your piece feel like? Is it soft? Smooth? Slick? Rough? Nubby? Scaly? Prickly? Stubbly? Indicate your item's tactile qualities in your item description.
What does your piece smell like? Does it have a scent, such as lavender or ylang-ylang? If it's a vintage piece, does it have a musty odor? Does it come from a smoker's home?
To make your item description as effective as possible, put the most important information about your item first. To keep your prospective buyer reading, use short paragraphs and bullet points. That construction is easier on the eyes than a gigantic block of text.
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Source:http://www.dummies.com/how-to/content/how-to-write-great-etsy-listings.html
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