Tips for Writing Good Advertising Copy

Effective advertising gets people interested in your business or service quickly and explains it clearly. Keep this list of tips handy for writing eye-catching, persuasive ad copy:



  • Make your ads relevant and memorable.



  • Find, or invent, a creative hook.



  • Write the way people think.



  • Don't be ponderous or pompous.



  • Before writing an ad, know why people buy your products or services.



  • Remember that creativity is hard work; don't get lazy or discouraged.



  • Deliver the same message across all media.



  • Keep it simple; the consumer doesn't have time for complex copy.



  • Deliver your message with clarity.






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Source:http://www.dummies.com/how-to/content/tips-for-writing-good-advertising-copy.html

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