Press releases are a key piece of free publicity (a form of advertising). So how do you time a press release to reach the widest audience? Use the following events to your advantage when sending a press release so your timing is perfect:
A purchase of a competitor's business, or a merger
A community project your company has sponsored
An industry award you or an employee has won
The introduction of a new product or service
A new location or the addition of a branch office
A highly successful year or quarter
A change in corporate policy or a new affiliation
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Source:http://www.dummies.com/how-to/content/advertising-knowhow-key-times-for-sending-press-re.html
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