The following figure is a chart showing your page rankings, giving you a history of how your site ranked overall over time and a handy bar graph to go along with it. It's important that you be able to track your rankings over time so that you know whether your search engine optimization efforts are working. Keep good records of all your changes so that you'll be able to relate it back to the rise and fall in your graph.
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This screenshot from the SEOToolSet shows overall keyword ranking over time.
Choose a ranking monitor that either auto-spaces its queries or lets you request delays between searches because scraping at the search engines constantly gets you into trouble and will produce inconsistent data. The SEOToolSet ranking monitor waits several seconds between each query, just to be polite.
You should rerun a ranking monitor at regular intervals, storing up a history of biweekly or monthly ranking reports that you can compare to each other. There's no real benefit to running monitors more often as search engines change algorithms regularly, and less frequent monitors give better history and don't take up so much data. (Not to mention that you need to wait to see if your SEO edits on your Web pages were picked up by the engines in the first place.)
Having an archive of dated reports allows you to see your progress over time because each one is like a snapshot of your current SEO work. Especially as you begin implementing search engine optimization throughout your Web site, you want to run a ranking monitor regularly. You will definitely appreciate the trending reports in the long run.
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Source:http://www.dummies.com/how-to/content/use-a-ranking-monitor-before-changing-your-web-sit.html
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