Confidentiality is an essential ingredient in establishing trust in a Neuro-linguistic Programming (NLP) coaching relationship. Your clients must feel extremely safe in your hands right from the outset. Reassure them of the confidential nature of coaching in the first few minutes of your first session together. Remember that safety is a fundamental human need.
Consider what confidentiality actually means to you by putting yourself in your client’s shoes. As a client, what do you want from your coach? For example, in order to build trust in any relationship:
Both parties must know the boundaries of the relationship. (As coach you aren’t acting as friend or consultant.)
Both parties must agree the contractual terms of the way you’ll work together including the fee structure, scheduling of meetings, and location.
Clients must feel completely secure to share information honestly with you.
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Source:http://www.dummies.com/how-to/content/keeping-npl-coaching-confidential.html
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