Marketing via social media means marketing directly to influencers — rather than consumers. And social influence marketing (SIM) requires a whole new game plan. Establish your SIM campaign with these tips in mind:
Develop social influence marketing (SIM) guidelines for your organization. It provides critical guidance for your employees as they practice social influence marketing.
Establish clear objectives for your social influence marketing efforts. Don't experiment for the sake of experimenting.
Create a roadmap for your social influence marketing efforts to help you plan resources, conduct research, coordinate marketing programs, and deploy new tactics.
Define your metrics for success up front before you execute your roadmap.
Recognize that SIM programs don't have neat end dates. Plan your resources and budget carefully to allow for continuous nurturing.
Make sure you understand your customer base — who talks to each other and who influences who — before launching any program.
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Source:http://www.dummies.com/how-to/content/establish-a-social-influence-marketing-game-plan.navId-323648.html
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