The place to start with your online business is to indulge in some brainstorming. Envisioning the type of business you want to operate is a creative way of asking the all-important questions: Why do I want to go into business online? What are my goals?
The following table illustrates some possible goals and suggests how to achieve them. Your options include sales, advertising, self-promotion, special interest, and product sales. By envisioning the final result you want to achieve, you can determine your online business goals.
| Goal | Type of Web Site | What to Do |
|---|---|---|
| Make big bucks | Sales | Sell items/gain paying advertisers |
| Gain credibility and attention | Marketing | Start a blog; start Twittering; put your resume and samples of your work online |
| Promote yourself | Personal | Promote yourself in discussion groups or on your Web site so that people will hire you or want to use your goods or services |
| Turn an interest into a source of income | Hobby/special interest | Invite like-minded people to share your passion, participate in your site, and generate traffic so that you can gain advertisers |
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Source:http://www.dummies.com/how-to/content/goals-and-models-for-your-online-business.html
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