You can put almost anything you want on your website, but here are some essential things that you need to be sure you include to make the most of your online business:
Your contact information
Your company name and logo, if you have one, your company’s registration number and VAT number (if applicable)
Your business mission statement
Privacy policy
Titles that match each web page's contents
<META> description tags and strategically placed keywords that help search services index your site
Copyright notice
Links to main areas of your business website
Feedback form
Endorsements from satisfied customers/clients
Clear photos of your merchandise for sale
Online order form
A Frequently Asked Questions (FAQ) page
Customer service information
Payment options (credit card, cheque, online payment)
Posting/shipping options (special delivery, courier, first class, air-mail)
As required by the Equality Act 2010, your site must be accessible by blind and disabled users.
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Source:http://www.dummies.com/how-to/content/website-checklist-for-your-online-business.html
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