Before you jump into actively marketing on Twitter, find conversations about your brand. These effective and easy-to-use tools can help you fidn out what people are tweeting about your brand:
TwitterSearch: This is the official Twitter search page. Enter your brand name to search for conversations.
TweetBeep: This service sends you e-mail alerts whenever a twitterer mentions your keyword, brand, or URL.
social mention: Receive free daily e-mail alerts of mentions of your brand, company, CEO, or marketing campaign, or on a developing news story or a competitor.
BackTweets: With this service, find out how many people are tweeting a given URL, which you can use to track your business's URL.
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Source:http://www.dummies.com/how-to/content/tools-for-tracking-your-brand-on-twitter.navId-390360.html
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