If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from service to service and must be done on each service individually. After your venue is set up, you must then claim it to be able to manage your page.
Don’t assume that your business doesn’t have a page just because you didn’t put it there. Always search for your business first. You will be surprised at how often the LBS or a customer has already created a page for a venue.
If your search for your venue was unsuccessful on foursquare, follow these steps to set up your venue. The information you can include when you’re working with your computer’s web browser is slightly different from what you can include when you’re using a smartphone or tablet. One significant difference is that you can geotag your venue if you’re using your smartphone or tablet.
Go to foursquare for business (or use the app on your smartphone).
Search for your company’s name in the search box.
Click the Add a New Venue to foursquare link.
Add your venue information.
On the web version, you provide the following information:
Venue name
Venue street address
Cross street (optional)
City, state, and postal code
Twitter handle
Venue phone number
Category
On your smartphone or tablet, you provide the following information:
Venue name
Category
Venue street address (You need to do this only if the geotagging on your smartphone misplaces your venue on the map or when you want to add a cross street.)
Click Add Venue or Add to create your location.
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Source:http://www.dummies.com/how-to/content/create-your-venue-on-foursquare.html
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