How to Write E-Mail Invitations to Your LinkedIn Group

LinkedIn allows you to send group Invitations from the Groups page because the folks at LinkedIn feel that the Invitations should come from the group owner — namely, you. Therefore, here are some do’s and don’ts to keep in mind as you craft the e-mail Invitation:

• Do relate the purpose and benefits of the group. People are busy and need to understand why they should join this group. Explain the benefits of being connected to other group members and what you hope to accomplish with this group.

  
  

  You’re sending this to LinkedIn members, so don’t worry about explaining LinkedIn; just explain your group.

  
  



• Don’t go on forever. One to two paragraphs is the maximum this Invitation should be. Introduce yourself, introduce the group name, give people the benefits of joining, encourage them to join, include the link to the LinkedIn group page, and sign off. No one will read a long rant or laundry list of reasons to join. Use bullet points and short sentences whenever possible.

  
  



• Don’t put other offers in the e-mail. Some people use this as an opportunity not only to encourage folks to join one group, but perhaps to push a second group Invitation, or highlight a link to the group’s non-LinkedIn web site. The moment you start presenting multiple options for people, you lose their attention, and they won’t sign up.

  
  

You can use any e-mail program to create an Invitation to your group, or you can go to the Manage tab of your group and click Send Invitations from the left-hand menu that appears. You simply type in the name of your first-degree connections (separated by commas), a Subject line, and a Welcome Message, that can look as simple as this:

Hello,

You are hereby invited to join the new UC Irvine GSM/Merage Alumni Group on LinkedIn. Joining this group will allow you to find and contact other alumni, so you can stay in touch, gain referrals, and view other alumnis' LinkedIn profiles.

Hope to see you in the group!

Joel Elad, Class of 2002

After you send out the Invitations, as members respond, they’re moved from the Pre-Approved list to the Current list of your group, and the small group logo appears on their profiles.

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