Search Engine Optimization All-in-One For Dummies

Effective SEO (search engine optimization) is critical for any business that has a website You want your business's website to show up on that first page when people search for what you're selling, and that's where SEO comes into play. Here you'll find the key components to any good SEO plan, the server status codes that help or hinder SEO, and advanced search operators.






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A Search Engine Optimization Checklist


Thorough search engine optimization addresses many points. To stay organized, use this checklist to help organize your SEO campaign. Strive to be equal to your competitors first, and then focus on surpassing them:



  • Title tag (<title>).



  • Meta description tag.



  • Meta keywords tag.



  • Heading tag(s) in hierarchical order, headline style.



  • A minimum of 400 words of textual content.



  • Alt attributes on all images.



  • Consistently used Strong and Bold tags (<strong> and <b>).



  • Fully qualified links (begin all links with http://).



  • Use a site map to outline silos.



  • Never exceed 99 links on a page.



  • Use text navigation, rather than image maps, JavaScript, or Flash-based navigation.



  • JavaScript/CSS code should be externalized.



  • Robots.txt file.



  • Use web analytics tools to monitor traffic and ROI (return on investment).



  • Keyword research.



  • Link development.



  • Image names.



  • Privacy statement.



  • Contact information.







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Advanced SEO Search Operators


Search engine optimization (SEO) means more than writing great content; you also need to know some of the technical aspects. Use search engine data to discover inbound links, related pages, synonyms, and problems with your site The advanced search operators in this table show you how:















































































































GoogleYahoo!BingResult
cache:Shows the version of the web page from the search
engine’s cache.
link:link:link:Finds all external web sites that link to the web page.
(Note: In Yahoo!, you must type http://.)
linkdomain:
Finds sites that link to any page within the specified
domain.
related:Finds web pages that are similar to the specified web
page.
info:Presents information that Google has about a web page.
define:define:Provides a definition of a keyword.
stocks:Shows stock information for ticker symbols.
(Note: Type ticker symbols separated by a space;
don’t type web sites or company names.)
site:site:, domain:, or hostname:site:Finds pages only within a particular domain and all its
sub-domains.
allintitle:Finds pages that include all query words as part of the indexed
Title tag.
intitle:intitle: or title:intitle:Finds pages that have a specific keyword as part of the indexed
Title tag.
allinurl:Finds pages that have all the query words as part of their
indexed URLs.
url:url:Finds a specific URL in the search engine’s index.
(Note: You must type in http://.)
inurl:inurl:inurl:Finds pages that have a specific keyword as part of their
indexed URLs.
allinanchor:

Shows pages that have all the query words as linked text in the
page.
inanchor:inanchor:Shows pages that have a specific keyword as linked text in the
page.


inbody:Finds pages that have a specific keyword in their body
text.

ip:Finds sites that are hosted by a specific IP address.
(Note: The IP address you type must be a
dotted quad address, such as 111.122.133.144.)




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Server Status Codes to Know for Optimal SEO


Your hard work on search engine optimization (SEO) won't matter if your server is acting up. You have to keep your server happy and healthy. Use this table to diagnose server problems, sort out redirects, and ensure that everything is working like it should, and you'll minimize SEO problems.

























































CodeDescriptionDefinitionWhat it Means
200OKThe web page appears as expected.You want to see this status. Your server and web page have the
welcome mat out for search engine spiders (and users, too).
301Moved PermanentlyThe web page has been redirected permanently to another
web-page URL.
When a search engine spider sees this status code, it moves
easily to the appropriate new page. A 301 Redirect status doesn't
cause a problem for search engine optimization.
302Found (Moved Temporarily)The web page has been moved temporarily to a different
URL.
This status should raise a red flag if you find it on your web
server. Even though people claim legitimate uses for a 302 Redirect
code, this code can cause serious problems for your optimization
efforts. Spammers frequently use 302 Redirects maliciously, so if
you don't want a search engine mistaking your site for a spam site,
avoid them.
400Bad RequestThe server couldn't understand the request because of bad
syntax.
A typo in the URL could cause this status. Whatever the cause,
you don't want to block a search engine spider from reaching your
content pages, so investigate what's causing this status code on
your site.
401UnauthorizedThe request requires user authentication.Usually, this status means that you need to log in before you
can view the page content. Not a good error for spiders to
hit.403
ForbiddenThe server understood the request but refuses to fulfill
it.
If you find this status code on your web site, find out why. If
you want to block the spiders from entering, have a good
reason.

404Not FoundThe web page isn't available.You see this error code as the Page Cannot Be Displayed page
that appears when a web site is down or nonexistent. You definitely
don't want a spider following a link to your web site only to be
greeted by a 404 error! That's like visiting a house and finding
the lights off and the doors locked. If your server check shows
that you have a 404 error for one of your landing pages, fix it
ASAP.
500 and upMiscellaneous server errorsThe 500–505 status codes indicate that something's wrong
with your server. Check them out.





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Source:http://www.dummies.com/how-to/content/search-engine-optimization-allinone-for-dummies-ch.html

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