You’re thinking of buying stock in a company, but before you invest your hard-earned money in hopes of a profitable return, check out some financial ratios that can help indicate whether the company is on sound financial footing. Here are key measures to consider:
Price-to-earnings ratio (P/E): For large cap stocks, the ratio should be under 20. For all stocks (including growth, small cap, and speculative issues), it shouldn’t exceed 40.
Price to sales ratio (PSR): The PSR should be as close to 1 as possible.
Return on equity (ROE): ROE should be going up by at least 10 percent per year.
Earnings growth: Earnings should be at least 10 percent higher than the year before. This rate should be maintained over several years.
Debt to asset ratio: Debt should be half of assets or less.
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Source:http://www.dummies.com/how-to/content/financial-measures-to-consider-before-investing-in.html
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