An item title on Etsy acts a lot like a good headline. It's designed to grab a buyer's attention and entice her to read more about you and your item. Not surprisingly, then, many headline-writing principles apply when it comes to composing stand-out item titles for your Etsy business:
Keep it short. Your item title must be brief — no more than 155 characters (including spaces).
Be clever. Use humor, puns, alliteration, rhymes, or other types of word play.
Use strong words. Avoid vague verbiage! Some words are just better than others. For example, don't call your piece "small" — call it "tiny" or "wee" or "diminutive" or "pea-size."
Use a mix of uppercase and lowercase letters. Too many all-uppercase words, and it seems like you're shouting. Too many lowercase words, and it seems like you're e.e. cummings.
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Source:http://www.dummies.com/how-to/content/composing-item-titles-on-etsy.html
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