Use these rules to improve the basic design of the Web sites you create. Studies have shown that simple, clean designs are the best for drawing and retaining visitors. You want to give visitors to your site good content and plenty of choices, but you don’t want to distract them with unnecessary bells and whistles.
The Web is for reaching out to people.
Keep your Web pages lean and clean.
Don’t make your visitors jump through hoops.
Never make an unnecessary link.
Always group necessary items together.
If you can give visitors an option, do so.
It’s your Web site. It’s your vision. Do it your way.
dummies
Source:http://www.dummies.com/how-to/content/the-seven-rules-of-web-site-design.html
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