Excel Sales Forecasting For Dummies

For confidently and quickly forecasting your sales, Excel is an effective tool. Use some simple rules for establishing your baseline (past data); and then the Excel sales forecasting toolpak, forecast functions, or LINEST function will help you predict your sales with ease.






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The Analysis ToolPak in Excel Sales Forecasting


The Analysis ToolPak in Excel sales forecasting figures out what's going on with your data without your having to enter formulas. Excel's Analysis ToolPak has three useful tools for directly forecasting — Moving Average, Exponential Smoothing, and Regression — along with others that can help. Here's a list of some tools that are part of the Analysis ToolPak:































ToolWhat It Does
ANOVAThere are actually three different ANOVA tools. None is
specifically useful for forecasting, but each of the tools can help
you understand the data set that underlies your forecast. The ANOVA
tools help you distinguish among samples — for example, do
people who live in Tennessee like a particular brand of car better
than those who live in Vermont?
CorrelationThis tool is an important one, regardless of the method you use
to do your forecast. If you have more than one variable, it can
tell you how strongly the two variables are related (plus or minus
1.0 is strong, 0.0 means no relationship). If you have only one
variable, it can tell you how strongly one time period is related
to another.
Descriptive StatisticsUse the Descriptive Statistics tool to get a handle on things
like the average and the standard deviation of your data.
Understanding these basic statistics is important so you know
what's going on with your forecasts.
Exponential SmoothingI hate this tool's name — it sounds ominous and
intimidating, which the tool is not. When you have just one
variable — something such as sales revenue or unit sales
— you look to a previous actual value to predict the next one
(maybe the previous month, or the same month in the previous year).
All this tool does is adjust the next forecast by using the error
in the prior forecast.
Moving AverageA moving average shows the average of results over time. The
first one might be the average for January, February, and March;
the second would then be the average for February, March, and
April; and so on. This method of forecasting tends to focus on the
signal (what's really going on in the baseline) and to
minimize the noise (random fluctuations in the
baseline).
RegressionRegression is closely related to correlation. Use this tool to
forecast one variable (such as sales) from another (such as date or
advertising). It gives you a couple of numbers to use in an
equation, like Sales = 50000 + (10 * Date).




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Excel Sales Forecasting Functions


Give these sales forecasting functions in Excel a good baseline and you can get a handle on future sales business. Some Excel forecast functions and their actions appear in the following chart — keep it handy:























FunctionWhat It Does
CORRELThe worksheet version of the Analysis ToolPak's Correlation
tool. The difference is that CORREL recalculates when the input
data changes, and the Correlation tool doesn't. Example:
=CORREL(A1:A50, B1:B50). Also, CORREL gives you only one
correlation, but the Correlation tool can give you a whole matrix
of correlations.
LINESTYou can use this function instead of the Analysis ToolPak's
Regression tool. (The function's name is an abbreviation of
linear estimate.) For simple regression, select a range of
two columns and five rows. You need to array-enter this function.
Type, for example, =LINEST(A1:A50, B1:B50,,TRUE) and then press
Ctrl+Shift+Enter.
TRENDThis function is handy because it gives you forecast values
directly, whereas LINEST gives you an equation that you have to use
to get the forecast. For example, use =TREND(A1:A50,B1:B50,B51)
where you're forecasting a new value on the basis of what's in
B51.
FORECASTThe FORECAST function is similar to the TREND function. The
syntax is a little different. For example, use
=FORECAST(B51,A1:A50,B1:B50) where you're forecasting a new value
on the basis of the value in B51. Also, FORECAST handles only one
predictor, but TREND can handle multiple predictors.




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The LINEST Function in Excel Sales Forecasting


The LINEST (or linear estimate) function in Excel sales forecasting uses formulas to calculate a regression equation and related statistics. This chart shows the information the Excel LINEST function will give you:


































Column 1Column 2
Row 1The coefficient you multiply times the X valuesThe intercept
Row 2The standard error of the coefficientThe standard error of the intercept
Row 3The R-squared value, or coefficient of determination.The standard error of estimate
Row 4The F-ratioThe degrees of freedom
Row 5The sum of squares for the regressionThe sum of squares for the residual




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Setting Up Your Baseline in Excel Sales Forecasting


You need to provide a solid baseline (history) in order for your Excel forecast functions to work accurately in Excel sales forecasting. This chart shows you some ways to arrange data for your baseline:























The IssueHow to Deal with the Issue
OrderPut your historical data in chronological order, earliest to
latest.
Time periodsUse time periods of approximately equal length: all weeks, all
months, all quarters, or all years.
Same location in timeIf you're sampling, then sample from the same place. Don't take
January 1, February 15, March 21. Instead, use January 1, February
1, March 1, and so on.
Missing dataMissing data is not allowed. If you have every month except,
say, June, find out what June's sales were. If you can't, get the
best estimate possible — or start your forecasting with
July.




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