The first place to start your corporate blog is by choosing a blogging platform. You have choices of hosted and self-hosted platforms. Your corporate blog can be set up on many different platforms, depending on what you need. Make sure you choose the platform that is right for your organization’s requirements.
| Software | URL | Notes |
|---|---|---|
| Blogger | www.blogger.com | Hosted; owned by Google; very limited optimization and personalization capabilities |
| Expression Engine | www.expressionengine.com | Requires you to host, optimize, and develop custom themes. |
| TypePad | www.typepad.com | Hosted; will require custom theming |
| TypePad Business | www.typepad.com/business | Hosted; monitored; suited for business blogs; will require custom theming |
| Moveable Type | www.moveabletype.com | Requires you to host and to develop |
| WordPress.com | www.wordpress.com | Hosted; limited customization |
| WordPress | www.wordpress.org | Requires optimization expert and theming design; heavy traffic will need to be configured on a good infrastructure |
| WordPress MU | mu.wordpress.org | Requires you to host and configure; built for managing multiple blogs |
| WordPress VIP | vip.wordpress.com | Hosted; monitored; for high performing blogs; will require theming; will require SEO research |
| Compendium | www.compendium.com | Software as a Service; require custom theming; comes with keyword research and client success |
| Drupal | www.drupal.org | Primarily a social application framework; blogging is a feature |
| Joomla! | www.joolma.com | Primarily a content management system; blogging is a feature |
| Posterous | www.posterous.com | Hosted; intended for quick posts; not corporate friendly |
| Tumblr | www.tumblr.com | Hosted; intended for quick posts; not corporate friendly |
dummies
Source:http://www.dummies.com/how-to/content/finding-the-right-platform-for-your-corporate-blog.html
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