Creating a Successful Fundraising Strategy

Fundraising is a never-ending task for most nonprofit organizations. Although you may raise money with various campaigns for different programs within your agency, your overarching fundraising strategy requires you to

• Write your mission statement — make it clear and memorable.

  
  



• Develop a case statement that reflects who you are and what you do.

  
  



• Develop a fundraising plan.

  
  



• Choose dynamic leaders for your fundraising campaigns.

  
  



• Involve your board in various aspects of your fundraising strategy.

  
  



• Continually build, slice, and dice your donor list.

  
  



• Build an online audience with social media.

  
  



• Use all communication avenues — in person, by phone, through social media, the Web, e-mail, newsletters, and print — to connect with your donors.

  
  



• Assess your effectiveness in all campaigns and do more of what works — and less of what doesn’t.

  
  

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Source:http://www.dummies.com/how-to/content/creating-a-successful-fundraising-strategy.html