For an iPhone application to function, it needs to check all the boxes for metadata. Follow these rules to make your metadata functional and helpful:
Primary language chosen
Company name defined
SKU number is defined; use UPC if available
Application name and description are set
Application description is concise but full and views well on the iPhone
Primary app category and subcategories chosen
Secondary app category and subcategories chosen
Copyright and version strings are defined
Application URL is defined, valid, and stable
Support URL is defined, valid, and stable
Support email address is defined, valid, and receives e-mails
EULA written and defined (if needed)
EULA (if defined) is consistent with iTunes minimum terms and conditions
If user must accept EULA, the app asks user within app itself
Supported devices selected
Game advisories defined
Distribution regions chosen
Payment information defined on iTunes Connect (Paid Applications contract)
Price tier chosen
Encryption: US Department of Commerce approval obtained if encryption is used for anything other than authentication
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Source:http://www.dummies.com/how-to/content/metadata-checklist-for-creating-iphone-application.navId-407180.html
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