In Adobe Creative Suite 5 (Adobe CS5) a text style is a saved set of text attributes, such as font and size. Creating text styles keeps you consistent and saves you time by enabling you to efficiently implement changes in one step.
If you’ve created styles, changing a text attribute is simple. What’s more, the change is applied at once to all text using that style. Otherwise, you would have to make the attribute change to every occurrence of body text, which could take a long time if your text is spread out.
Illustrator offers two types of text styles:
Character: Saves attributes for individual selected text. If you want just the word New in a line of text to be red, 20-point Arial, you can save it as a character style. Then, when you apply it, the attributes apply to only the selected text (and not to the entire line or paragraph).
Paragraph: Saves attributes for an entire paragraph. A span of text is considered a paragraph until it reaches a hard return or paragraph break. Note that pressing Shift+Enter (Windows) or Shift+Return (Mac) is considered a soft return, and paragraph styles continue to apply beyond the soft return.
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Source:http://www.dummies.com/how-to/content/text-styles-in-adobe-cs5-illustrator.html
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