Measure how effectively you're using Twitter by tracking different aspects of clicks, retweets, Twitter ranking, and follower growth rate. Here are some tools that you can use:
Twitterholic.com: This site ranks Twitter users based on location, their followers, the people they follow, and the number of updates.
Twitter Grader: This free tool allows you to measure the power of your Twitter profile. It looks at a variety of factors, including your number of followers, the power of those followers, and the level to which you're engaging the community.
Twitter Analyzer: This free tool allows you to check certain measureables on your Twitter profile. It gives you the ability to measure popularity, tweets, reach, subject matter, and hashtags.
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Source:http://www.dummies.com/how-to/content/tools-for-measuring-twitter-marketing-effectivenes.html
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