Using Incentives to Turn E-Mail Marketing Contacts into Subscribers


3 of 9 in Series:
The Essentials of Building Your E-Mail Marketing Lists





Your e-mail marketing contact list is an asset — hopefully containing e-mail addresses belonging to loyal customers who spend money as well as referral sources who love to tell others about you. Offering an incentive in exchange for an e-mail subscription is really the least you can do to thank and reward your most valuable contacts, and can reward your business:



  • Increase sign-ups: The number of people willing to share their contact information with you is likely to increase if they feel that they’re getting something of value in return.



  • Increase loyalty: An incentive rewards your subscribers and can increase loyalty, repeat business, and referrals.




Giving e-mail subscribers immediate incentives


Some incentives, such as ongoing discounts, can be an inherent part of being on the list — and are, therefore, available immediately upon the subscription. Immediate incentives abound and may include



  • Discounts or reward points on every purchase



  • VIP access to special events, front row seats, and so on



  • Access to members-only information



  • Free trials, gifts, or additional services




Giving e-mail subscribers future incentives


Some incentives aren’t immediate bonuses, but become available sometime later. For example, a clothing store has a biannual 48-hour sale and only e-mail list subscribers can save 50 percent if they order within the 48-hour period. The subscribers have to wait for an invitation to take advantage of the incentive.


Future incentives are limited only by your own creativity and can include



  • Early shopping hours during the holidays



  • Invitations to periodic private events



  • Random rewards, such as prize drawings














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Source:http://www.dummies.com/how-to/content/using-incentives-to-turn-email-marketing-contacts-.navId-610165.html

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