Facebook offers many different types of Pages to encourage community and networking. To create the biggest buzz around your product, service, or business, you need to be aware of Facebook’s Page options and the pros and cons of each. Keep this in mind: It’s almost always best to create a business Page for your product, service.
Facebook gives you six main options: Local Business or Place, Company Organization or Institution, Brand or Product, Artist Band or Public Figure, Entertainment, and Cause or Community.
Is your business a “brick and mortar” store? When you click the Local Business or Place option, you see a drop-down menu with 38 category choices. You can choose one of these categories to create a Page, or if none of the categories fits your business, you can choose Local Business and go from there. The Info page for this type of business page is very detailed, with editing fields for hours of operation, parking options, and price ranges. As soon as you click Create Page, you also will have the Facebook Places format merged in. This means people can “Check In” when they visit your store in real life, and those check in numbers will be listed on your Page next to your “Like” numbers.
Do you have online products to sell? Choosing Brand or Product will give you the best Info tab for your type of business.
Are you running for president? Even though the public might find you entertaining, you are considered a Public Figure, and if you choose Politician as the subcategory, you will have info fields for your political affiliation and views.
Is your Page only about your book or your CD? You might be tempted to choose the Artist Page type, but if your Page is only about your artistic project, choose Entertainment instead. If you then choose the Book category, you will have an info tab with fields for your ISBN and other specific details.
Are you a nonprofit organization? You might be tempted to click the Cause or Community Page type, but take your time to browse through all the options first. You might find a better description for your work.
Think you made a mistake? No worries. You can change your Page type and category even after you’ve created it. Just navigate to your new Page, click the Edit Page button (top-right corner) and click the left navigation link called Basic Information. Then use the drop-down lists to redefine the Page.
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Source:http://www.dummies.com/how-to/content/determining-which-facebook-page-type-to-use-for-yo.html
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