Using Social Media to Promote Your Restaurant

Increasingly, social media (such as Facebook and Twitter) is the way people connect with each other, celebrities, brands, products, and yes, even brick-and-mortar restaurants. To improve your restaurant's online presence, be aware that social media users want four key things from restaurants:

• Promotions or discounts. Throw your customers an occasional 10-percent coupon exclusive via Facebook (or Twitter, foursquare, or whatever services you choose).

  
  



• Exclusive content not available elsewhere. Post pictures of your patio opening party, or show video of your sommelier highlighting your new wine list.

  
  



• Information about new products or services. Let your patrons know about your new happy-hour menu.

  
  



• The ability to share their opinions. Thank customers for compliments and respond to criticism.

  
  

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