When you establish a marketing strategy for your small business, your key purpose is to produce and keep customers. Here are steps to create a successful marketing plan:
State your business purpose.
Define your market situation, focusing on issues that affect your customers, your product, and your competition.
Set goals and objectives.
Define your market and customer profile.
Define your position, brand, and creative strategy.
Set marketing strategies for your product, pricing, distribution, and promotion.
Outline your communication tactics.
Establish your budget.
Define opportunities for long-term market development.
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Source:http://www.dummies.com/how-to/content/how-to-develop-a-small-business-marketing-plan.html
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