Start off exploring these main players in location-based services and then, when you feel comfortable with your marketing strategies, you can branch out to other smaller, niche services.
| Foursquare | With over 10 million members, foursquare is easily the most popular of all the LBS platforms. The system features check-ins, tips, badges, and points for accomplishments, a leaderboard, the most comprehensive specials platform, and a way for users to explore nearby tips. |
| Gowalla | The Gowalla platform is dedicated to exploration and storytelling. Users check in to places and collect stamps and virtual items along the way. Users are then given a pin to show that they completed the trip. |
| SCVNGR | SCVNGR lets you set up elaborate scavenger hunts. Aside from traditional scavenger hunts, it's ideal for creating a series of activities that act as a template to show users how to experience your brand. SCVNGR also has a rewards platform that allows you to give users incentives to do these tasks. |
| Yelp | Yelp helps people find great local businesses like dentists, hair stylists, and mechanics. |
| Facebook Places | Facebook Places allows users to share where they are, connect with friends, and find local deals. Any of Facebook's 650 million users can use Facebook Places. |
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Source:http://www.dummies.com/how-to/content/the-big-players-in-locationbased-marketing.html
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