The objective of a business plan is always the same: to acquire customers and to generate revenue and profit. The variables are how your business will grow — and how big you want it to get. Think through your answers so you can include them in your business plan.
Companies grow in two basic ways:
By acquiring new customers: You can grow your clientele by
Heightening promotion of established products
Developing and marketing new uses for your established products
Developing and marketing new products
By generating increased sales volume from established customers: You can grow your business from within by
Making changes in your pricing or product line
Repackaging your products, or bundling products and services
Developing and marketing new products
If you’re planning for a new business, your entire emphasis will be on acquiring new customers, while established businesses will likely plan to increase business from established customers while also attracting new customers in order to achieve desired growth.
If your growth plans rely on the development of new products or new customers, dedicate sufficient patience, assets, and capabilities to the task. Product and market development often require time, which you need to account for in your business model.
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Source:http://www.dummies.com/how-to/content/use-your-business-plan-to-generate-growth.html
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