Even if you have a great iPhone application idea, you need a great name that sells it. Follow a few simple rules to make your name memorable and successful:
Can be found easily with appropriate search terms
Is no longer than 20 characters
No version number appears in app name
No other brands (for example, "iPhone") in app name
Is simple, concise, and relevant
Is not too similar to the name of another product
dummies
Source:http://www.dummies.com/how-to/content/iphone-application-name-checklist.navId-407213.html
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