An iPhone application may be designed in one country and distributed in many. For maximum sales, you need to consider the language and cultural preferences of every country where you hope to make sales. Check these design and language aspects of your application:
Languages chosen for localization
The following elements are localized in all languages:
Application name
Application description
Application URL
Support URL
Support email
Screen shot(s)
App binary
All localizations are professional (they aren’t just word-for-word translations)
All elements in a given language are appropriate to all cultures that use that language
All localized elements are also tailored to target culture
dummies
Source:http://www.dummies.com/how-to/content/localization-checklist-for-creating-iphone-applica.html
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