These thoughts on how to use Twitter as a marketing tool come from experts all over the world. Many marketing experts replied by tweet, so all the advice here comes to you in nuggets of 140 characters or less.
Marketing:
@DavidSpinks If you’re not seeing results, it’s probably not Twitter’s fault; it’s how you’re using it. That’s ok.
@BeerFoxTM Have you written a lot? Tweet the titles of all articles you have written, and each URL, so your followers can easily find them.
<Anonymous> Marketing is about promoting what your expertise is & how that is advantageous to someone else. Now get tweeting that!
@watsonk2 Tweet 80% content your readers will find helpful and 20% self-promotion. A good mix will get you farther than 100% promotion.
<Anonymous> Find the perfect balance between the quantity of your tweet and the quality.
Promoting your brand:
<Anonymous> You are the brand!!! Nothing else. You’re selling yourself as a person and showing that you are worthy of being followed.
@Alonis DO NOT PUSH YOUR PRODUCT. There, in 25 characters.
@azvibe Don’t use Twitter if all you’re going to do is promote the latest and greatest or ask for help for your business. Be yourself!!
@bnyquist Don’t constantly change your avatar as it’s one of the main consistencies in your online branding.
@brianspaeth If you murder someone, don’t tweet about it. Bad for the brand.
Building relationships:
@divinewrite Help people.
<Anonymous> Be the first to share. Get an RSS feed of topical news for your industry and post a link as soon as breaking news hits the search engines.
<Anonymous> Use Twitter as way to grow your networks on other social media channels. It can be the hub of your social media wheel, each channel a spoke.
@mooshinindy Be yourself on Twitter. People will either love you or hate you for it but at least it’s you.
@appellatelaw If someone you know has good news, but is too modest to tweet about it, you might consider tweeting about it yourself.
Engaging in Conversation:
@calamity7373 Create a dialogue with your followers; don’t just push promotions about your brand in their face.
@virtualewit Twitter is a conversation. Take some time to listen to what is going on and respond; don’t just talk at people.
<Anonymous> Don’t just talk about your product; talk about your area of expertise.
@hatmandu Don’t just use auto-follow tools to spam legions of people — instead, create individual conversations.
@followthecolson Twitter is not a scripted dialog. It is an open conversation between you, your followers, and your potential followers.
Following and followers:
@bradjward Don’t get caught up in the numbers game. 100 relevant followers on Twitter is worth more than 1,000 followers any day of the week.
@sarahebuckner It drives me crazy when people don’t post for a few hours, then post 9 times in a row. If they do that a lot, I unfollow.
<Anonymous> First — get followers. Second — keep followers. Sounds easy, right? It’s actually not. It takes patience and hard work.
@Arsene333 Before you click Send, ask yourself “Would I follow this person solely based on this one tweet?” If yes, clink Send.
@jecates Following thousands of people hoping to get their attention is more likely to get you blocked than followed.
Using Twitter wisely:
@krisplantrich All tweets are read — not just your branding or marketing ones. Be careful what you tweet!
<Anonymous> Keep your business and personal life separate. Would you like to see someone you were considering to do work for you drinking on a boat?
<Anonymous> Twitter works best when integrated. Use it to supplement blogging and other social media efforts.
@unmarketing Twitter is a conversation about your business/industry, whether you’re there or not. Your choice.
@wowbroadcasting Add the Twitter icon to your website.
dummies
Source:http://www.dummies.com/how-to/content/great-twitter-marketing-ideas-in-140-characters.html
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